"We're working to programmatically enable the more than 50 percent of inventory that is currently sold via manual processes," said Seth Demsey, senior vice president, global advertising products and strategy at AOL Networks. "This is digital's next salvo in the efficiency war, bringing more premium inventory online. Agencies and brands have spoken. Automation of manual processes is a key priority. This is our collective response and the beginning of the journey to simplify the ecosystem and shift more TV budgets online.""We are thrilled to work with Microsoft and AOL to collectively improve programmatic buying — simplifying the process for advertisers to buy premium digital ad inventory and making it easier for them to do business overall," said Dennis Buchheim, vice president, product management for display advertising at Yahoo. "Aligning our APIs helps create a thriving digital ad environment where advertisers can feel confident that their programmatic efforts help maximize potential for high-quality premium ad placements and a higher return on their ad dollars."
AOL, Microsoft, Yahoo Agree To Streamline Access To Premium Ad Inventory For Advertisers
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