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Humbled Netflix Made a Bonehead Mistake

Reed, Richard Plelper, HBO CEO here ... Listen, we're not going with this thing XYZ pitched us, but it's pretty strong. Just doesn't fit for us. You should give it a look.

Because certainly, HBO executives have not only better eyes, but proven and verifiable track records for predicting original programming success.

Hastings could have created a scene where he kept expectations necessarily low, while orchestrating a culture of cooperation between Netflix and HBO. It's not like HBO would trumpet Netflix as the future of television in public forums, but there's no question in my mind the network could have served as a productive model, a willing guide to Netflix as the definition of television continues to change.

Instead, Reed Hastings created an adversary out of HBO. That's just an all-around stupid strategic move. If you thought Netflix performed poorly on the same stage as HBO, AMC and others at the Emmys, wait until material disappointments start to surface. It will make 2011's NFLX stock crash look comparatively tame.

-- Written by Rocco Pendola in Santa Monica, Calif.

Rocco Pendola is a columnist and TheStreet's Director of Social Media. Pendola makes frequent appearances on national television networks such as CNN and CNBC as well as TheStreet TV. Whenever possible, Pendola uses hockey, Springsteen or Southern California references in his work. He lives in Santa Monica.
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