NEW YORK ( TheStreet) -- Looking to learn from the past, social media company Twitter will list on the New York Stock Exchange in an IPO estimated to net around $1.5 billion, sources close to the situation have said.
Twitter, the San Francisco-based social media company that tweeted out news it had filed its S-1 to the SEC for its planned initial public offering, is looking to avoid the glitches and hoopla that were troublesome when Facebook (FB - Get Report) went public last year.
We've confidentially submitted an S-1 to the SEC for a planned IPO. This Tweet does not constitute an offer of any securities for sale.— Twitter (@twitter) September 12, 2013Facebook listed on the Nasdaq exchange, owned by Nasdaq OMX (NDAQ), en route to selling more than $16 billion worth of stock, becoming the largest tech offering in U.S. history. Twitter is taking a different route, sources have said. The company may sell between 50 million and 55 million shares in the offering, with pricing between $28 and $30 per share, raising anywhere between $1.4 billion and $1.65 billion in the offering. That would value the company around $15 billion or $16 billion. The sources noted that nothing is concrete, and both the initial float and pricing are subject to change. In terms of the timing of the IPO, Santosh Rao, a senior analyst at Greencrest Capital Management, which specializes in private company analysis, notes that it usually takes at least 30 to 60 days of discussions before a deal can be reached with the SEC and therefore the IPO should happen at the end of the year or early next year based on the assumption that the confidential S-1 was filed in September as reported. However, given that it was stealth filing, he cautions that the filing could have taken place three months before that without any obligations for the company to reveal the action until now. e-Marketer has estimated that Twitter's 2013 ad revenue will be approximately $582.8 million, before nearing in on $1 billion in advertising revenue in 2014. According to the research firm, more than half, 53%, of Twitter's advertising revenue will come from mobile this year. -- Written by Chris Ciaccia and Andrea Tse in New York >Contact by Email. Follow @Chris_Ciaccia