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Photo Release -- Take That, Gravity! Outback Steakhouse(R) Celebrates First Flight With Free Bloomin' Onion

Stocks in this article: BLMN

TAMPA, Fla., Sept. 23, 2013 (GLOBE NEWSWIRE) -- Who said onions can't fly? Outback Steakhouse ® broke the rules with the first flying Bloomin' Onion at the National Red Bull Flugtag. Outback's human-powered flying machine took flight at Bayfront Park in Miami, Florida during the September 21 event.

Flugtag

A photo accompanying this release is available at http://www.globenewswire.com/newsroom/prs/?pkgid=21098

To celebrate this "impossible" feat, Outback Steakhouse ® will give away a free Bloomin' Onion with any purchases to guests who say, "The Onion Flew" on Tuesday, September 24.

"Take that, gravity," said Mike Kappitt, Chief Marketing Officer for Outback Steakhouse. "Today is a great day in Bloomin' Onion history and to celebrate Outback is giving away free Bloomin' Onions on Tuesday, September 24 th."

Outback's Flyin' Bloomin' Onion was the inaugural craft at the National Red Bull Flugtag event in Miami. It was built in the likeness of the Outback's popular hand-carved Bloomin' Onion. The craft flew a 30-foot-high flight deck during its launch at National Red Bull Flugtag. To watch the video, click here.

"Outback is all about breaking conventions to deliver a better experience for our customers," said Kappitt. "We are thankful to our good friends at Red Bull for inviting us to Flugtag and giving us the opportunity to prove that Bloomin' Onions do fly."

To find a location near you or for more information about Outback Steakhouse, please visit www.Outback.com , facebook.com/outback or follow us on Twitter @Outback.

*Free Bloomin' Onion offer valid with any purchase on 9/24/13 only. No coupon necessary, say "The Onion Flew" to your server to receive the offer. Only one per table, per visit. Offer valid for lunch or dinner, dine-in or Curbside Take-Away (not valid for online ordering). Offer is not valid in conjunction with any other discounts, coupons or offers and has no cash value.

About Outback Steakhouse

At Outback Steakhouse, our flavors run wild – where it's not only OK to sit back, relax and forget your manners – it's encouraged. "No Rules, Just Right," is coded into the restaurant's DNA, delivering a delicious and no worries dining experience. Outback Steakhouse was voted #1 Best Steak in the 2012 Zagat Survey® of National Full-Service Restaurant Chains for the fourth consecutive year. For more information, please visit http://www.outback.com or http://www.facebook.com/outback .

About National Red Bull Flugtag

Red Bull Flugtag, which translates to "flying day" in German, has taken place worldwide for 12 years, entertaining more than 500,000 spectators annually. Flugtag dares both the brave and brainy to design, build and pilot homemade, human-powered flying machines which are judged not only on flight distance but also their creativity and showmanship. September 21, 2013 marked the first-ever National Red Bull Flugtag where the human-powered flying craft competition was held simultaneously in Washington DC, Miami, Chicago, Dallas/Fort Worth and Long Beach.

CONTACT: Elizabeth Watts
         813.360.4967
         ElizabethWatts@BloominBrands.com

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