Time Warner Cable Media (TWC Media), the advertising sales division of Time Warner Cable, today announced the launch of TWC Media Ads Everywhere, a groundbreaking advertising solution that enables marketers to customize and target their brand message in live programming from televisions to tablets across more than 50 cable networks. It is the first multi-screen solution for iOS and Android devices, as well as desktops, to offer live ad insertion capabilities across such a wide breadth of programming.
In this initial launch phase, TWC Media Ads Everywhere brings together the best audience and content from both linear TV and the TWC TV app to give marketers unprecedented access to advertise customized solutions across multiple demographic groups. The TWC TV app provides consumers a seamless, quality experience to view the live programming they love across any screen anywhere. By extending marketers’ reach more deeply into cable’s premier programming portfolio, TWC Media Ads Everywhere creates unmatched opportunities for brand leaders to deploy more targeted, effective campaigns to highly-engaged audiences on any screen. As TWC Media moves forward, it will continue to evolve and extend ad solutions across other platforms. TWC Media is planning future phases of the product that offer even greater opportunities for marketers, including extending live insertion capabilities to other platforms and additional networks.
“TWC Media Ads Everywhere makes multi-screen advertising simpler and more effective for marketers. Time Warner Cable and Time Warner Cable Media continue to innovate and make it easy to connect marketers to consumers where and when they are viewing the latest and greatest live programming,” said Joan Gillman, EVP and COO, TWC Media. “The new TWC Media Ads Everywhere solution is a major milestone in making TV more targeted and easier to buy and execute across screens.”
The new service will launch with an initial set of options to target marketers’ messages, including demographic and content-specific bundles. Not only is it an opportunity to reach consumers on multiple screens in a low-cluttered and dynamic environment, but TWC Media Ads Everywhere can make it possible for marketers to: