This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Marketers Can Connect With Consumers Across 50 Cable Networks On Any Screen For First Time With TWC Media Ads Everywhere

Stocks in this article: TWC

Time Warner Cable Media (TWC Media), the advertising sales division of Time Warner Cable, today announced the launch of TWC Media Ads Everywhere, a groundbreaking advertising solution that enables marketers to customize and target their brand message in live programming from televisions to tablets across more than 50 cable networks. It is the first multi-screen solution for iOS and Android devices, as well as desktops, to offer live ad insertion capabilities across such a wide breadth of programming.

In this initial launch phase, TWC Media Ads Everywhere brings together the best audience and content from both linear TV and the TWC TV app to give marketers unprecedented access to advertise customized solutions across multiple demographic groups. The TWC TV app provides consumers a seamless, quality experience to view the live programming they love across any screen anywhere. By extending marketers’ reach more deeply into cable’s premier programming portfolio, TWC Media Ads Everywhere creates unmatched opportunities for brand leaders to deploy more targeted, effective campaigns to highly-engaged audiences on any screen. As TWC Media moves forward, it will continue to evolve and extend ad solutions across other platforms. TWC Media is planning future phases of the product that offer even greater opportunities for marketers, including extending live insertion capabilities to other platforms and additional networks.

“TWC Media Ads Everywhere makes multi-screen advertising simpler and more effective for marketers. Time Warner Cable and Time Warner Cable Media continue to innovate and make it easy to connect marketers to consumers where and when they are viewing the latest and greatest live programming,” said Joan Gillman, EVP and COO, TWC Media. “The new TWC Media Ads Everywhere solution is a major milestone in making TV more targeted and easier to buy and execute across screens.”

The new service will launch with an initial set of options to target marketers’ messages, including demographic and content-specific bundles. Not only is it an opportunity to reach consumers on multiple screens in a low-cluttered and dynamic environment, but TWC Media Ads Everywhere can make it possible for marketers to:

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 16,974.31 -31.44 -0.18%
S&P 500 0.00 -2.75 -0.14%
NASDAQ 4,549.2260 -15.0680 -0.33%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs