WATERLOO, Ontario, Sept. 23, 2013 /PRNewswire/ -- OpenText™ (NASDAQ: OTEX, TSX: OTC), the global leader in Enterprise Information Management (EIM), today announced that it will be unveiling the latest innovations in OpenText's Customer Experience Management (CEM) suite at Ignite the Experience, a fun, informal and educational event being held in London at Vinopolis on September 26, 2013. Attendees will experience the power of Customer Experience Management and how, as a key component of OpenText's Enterprise Information Management (EIM) strategy, it helps to link departments across enterprise organizations to harmonize brands and communications across all customer channels – from web and social through to customer call centres and finance.
Hosted by OpenText Chief Marketing Officer Kevin Cochrane, Ignite the Experience will include special guest speakers, social media gurus and industry luminaries from today's leading digital agencies. OpenText customers from a variety of industries will also be on hand to share their experiences and best practices in leveraging CEM solutions to expand their brand.
"To engage audiences effectively, today's strategic marketers understand the importance of delivering compelling experiences that are relevant, current and consistent across multiple channels, especially with the high demands in mobile experience, social engagement, and video-based communication. OpenText's CEM suite delivers an enterprise solution that helps users create and manage compelling content across all organizational, customer-centric touch points," said Cochrane. "I am very excited about our London event and look forward to engaging with the key customers, partners and thought leaders in Europe, which represents a key market for OpenText CEM."
OpenText has built a strong reputation for delivering best-in-class solutions that many of the world's largest global organizations have leveraged for maximizing the effectiveness of their digital interactions with customers, setting their businesses apart from competition, and inspiring loyalty in their brand.