This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

FIS Introduces New Analytics Suite To Deliver Segmentation-Driven Digital Marketing, Merchant Offers And Price Optimization Solutions

Stocks in this article: FIS

In keeping with its strategic focus on leading the FinTech industry in innovation and meeting the demands of an evolving marketplace, FIS™ (NYSE: FIS), the world’s largest provider of banking and payments technology, today announced the FIS Active Analytics suite. The FIS Active Analytics suite is a full set of analytic solutions that enable financial institutions to tap into new revenue streams through more precise customer segmentation and optimized pricing, as well as improve marketing and cross-selling opportunities by delivering targeted, relevant and timely offers to customers across multiple delivery channels.

Consumers benefit from personalized, timely offers based on their transactional behavior and lifestyle attributes. This degree of personalization and differentiated experience was previously found only in retail environments; it creates a feeling of trust and intimacy between consumers and their financial institution that is key to customer loyalty.

The FIS Active Analytics suite includes best-in-class merchant-funded offers in combination with FIS’ ScoreMore Rewards loyalty solution, as well as segmentation-driven digital marketing capabilities. A third solution, price optimization, will also be offered as part of the suite later this year.

“The banking industry is undergoing a dramatic shift to a new customer interaction model powered in part by rich, actionable insights,” said Bob Legters, SVP, Payment Products, FIS. “The power of using data and predictive analytics to increase the effectiveness and personalization of marketing offers to consumers is clear. FIS’ Active Analytics Suite is in response to this changing paradigm, providing a full set of innovative solutions aimed at helping financial institutions monetize this rich data.”

The FIS Active Analytics suite builds upon FIS’ data analytics capabilities, which includes market leading merchant offers, loyalty and rewards programs, along with customer segmentation, tailored pricing and consulting services. It aims to help financial institutions leverage actionable insights to drive dynamic, digital marketing campaigns and targeted offers, based on unique behavioral and transactional data. As a result, institutions can strengthen consumer loyalty, forge deeper relationships and increase efficiency and effectiveness of marketing campaigns. By providing real-time, relevant opportunities to consumers, the suite also increases profitability, revenue and wallet share.

1 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Jim Cramer and Stephanie Link reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

Jim Cramer's protégé, David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
Try it NOW
Try it NOW
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

Jim Cramer's protégé, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,672.60 -141.38 -0.79%
S&P 500 2,051.82 -11.33 -0.55%
NASDAQ 4,757.8790 +7.4820 0.16%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs