NEW YORK, Sept. 20, 2013 /PRNewswire/ -- The SEC will be lifting the ban on general solicitation on Monday, September 23. With this implementation, the startup ecosystem will see an 80-year-old securities law modified for modern times, allowing private companies – startups in particular – to publicly advertise that they are seeking investments.
Among the exciting developments, leading startup investing platform RockThePost will unveil the following, in conjunction with Title II of the JOBS Act taking effect on Monday:
1) Prominent featuring of startups publicly announcing investment rounds
2) Investor verification system that shifts the burden off startups3) Secure transactions where Escrow accounts act as a safe haven for early committed investors 4) Full transparency – third party identity checks and legal business verification, crowdsourced due diligence, bank-level security 5) Smart matching of investors to startup investments that match their preferences RockThePost CEO, Alejandro Cremades, notes that "our startups have had mixed feelings on general solicitation, but the ones who are planning to take advantage of it are really excited about the exponential exposure from which they can benefit tremendously." According to the Center for Venture Research, only 258,000 investors have made an angel investment out of the 8.7 million accredited investor households eligible to invest in the U.S. The general solicitation ban lift will allow startups to publicly fundraise via methods such as equity crowdfunding, harnessing the power of the internet and social media to reach potential investors in all corners of the country. We expect a large jump in angel activity in the coming years as individual investors seek higher returns on investment and feel more comfortable investing in startups. The nature of startup investing is risky, but to grow the nest egg, investor money has to be put to work. With a financial shift underway in which low yields and high interest rates are prevalent, investors are forced to look beyond traditional investment avenues to reach their financial goals.