This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Photo Release -- First Citizens Bank Introduces New Look, 'Forever First' Ad Campaign

RALEIGH, N.C., Sept. 20, 2013 (GLOBE NEWSWIRE) -- North Carolina-based First Citizens Bank has unveiled an aggressive new advertising campaign that features a new brand look, a new brand line and a new take on the company's logo.

First Citizens Bank Forever First logo
First Citizens Bank introduces a new advertising campaign that features a new brand look, new brand line and a new take on the company's logo.

A photo accompanying this release is available at

Launching today, the branding initiative will roll out across the bank's entire territory, covering 17 states and the District of Columbia. The advertising launches today in the Triangle (Raleigh-Durham-Chapel Hill) and greater Charlotte areas and includes new television and radio commercials as well as new print, online and outdoor advertising.

The campaign represents the 115 year-old bank's first major advertising push in more than a decade.

"Over the years, First Citizens has done business in a way that puts our customers first," said Frank B. Holding Jr., First Citizens Bank's chairman and chief executive officer. "At the same time, the kind of business we do has grown. It's time we shared our story with the people and businesses looking for our kind of bank."

The new First Citizens look features a fresh take on the corporate logo. The new logo reimagines the classic "FC" flag icon and introduces a new brand line, "Forever First. SM"

"Forever First is our shorthand for two important elements that define the First Citizens experience," explained Holding. "One is our longevity and stability. The other is the deep customer relationships we're known for. Forever First is a way of reminding our customers, associates and communities of the values and qualities this bank has always stood for."

1 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,976.31 +263.65 1.49%
S&P 500 2,086.24 +25.22 1.22%
NASDAQ 4,947.4410 +56.2220 1.15%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs