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Progresso Is Heating It Up

MINNEAPOLIS, Sept. 19, 2013 /PRNewswire/ -- Mealtime continues to get easier, tastier and Progresso® Soup is helping to bring variety to the table with new flavors added to the portfolio. With six new varieties, the entire Progresso ready-to-eat soup line includes more than 80 flavors to meet everyone's taste preferences and diets.

(Logo:  http://photos.prnewswire.com/prnh/20130919/NY82834LOGO-a) (Photo:  http://photos.prnewswire.com/prnh/20130919/NY82834-b) (Photo:  http://photos.prnewswire.com/prnh/20130919/NY82834-c) (Photo:  http://photos.prnewswire.com/prnh/20130919/NY82834-d)

"Family meals are evolving and they are looking for fast, fulfilling and flavorful dinner inspiration," said Valerie Harb, associate marketing manager, Progresso Soup. "Our consumers are making choices to manage their lives and are looking for inherently healthy meal solutions."

"Many of our consumers are looking for great tasting options for weight management and success without compromise," said Joselynne Fynboh, associate marketing manager, Progresso Soup. "All of our soups achieve that in one way or another, some like creamy soups that are light, others enjoy rich and hearty soups, and then there are those that are choosing heart-healthy soups for their mealtime solutions."

Progresso Light offers delicious flavors that are light on caloriesThe new creamy flavors are sure to please those looking for lower calorie tasty options without the guilt. Progresso has 40 delicious soups under 100 calories per serving to help manage your weight as part of a healthy lifestyle. Try the new Progresso Light Chicken Corn Chowder with at least 33 percent fewer calories than the leading chicken corn chowder ready-to-eat soup; and Chicken & Cheese Enchilada with at least 33 percent fewer calories and 55 percent less fat than the leading chicken, cheese enchilada flavored ready-to-eat soup. Endorsed by Weight Watchers, all 13 flavors of Progresso Light soups are at 2 PointsPlus® value per serving or below.

"Consumers have loved the creamy light soups as part of their diet and weight management programs," said Fynboh. "They can't believe that they have 100 calories per serving with such a rich flavor, and are happy that they don't have to compromise taste for something less."

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