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Soundoff: American Express OPEN Launches CEO BootCamp For Women Entrepreneurs

Stocks in this article: AXP

Today American Express OPEN, the small business division of American Express, announced OPEN for Women: CEO BootCamp, a first-of-its-kind program that teaches women entrepreneurs some of the fundamental pillars for successful ventures - confidence, competence and connections as recognized by a number of renowned experts in entrepreneurship.

According to the most recent State of Women-Owned Businesses Report, commissioned by American Express OPEN, between 2007 and 2013, at a time when the economy faced substantial headwinds, female entrepreneurs started businesses at a rate 150% higher than the national average, adding 175,000 jobs to the U.S. economy. CEO BootCamp is designed to build on these accomplishments by helping women become even better chief executive officers and unleash the full potential of their companies.

New Research Identifying Mindset Barriers Helps Shape National CEO BootCamp Program

To help shape the program, OPEN commissioned a national survey of female entrepreneurs to identify obstacles and opportunities facing women business owners. The American Express OPEN Mindset Survey shows that 41% of women entrepreneurs surveyed say that making the mental or personal commitment to grow is the most important trigger that could take their business to the next level. The research also found that only half of women surveyed (54%) consider themselves a success when asked about their business performance.

“Given our rich legacy in the women’s entrepreneurship space, and the existing need, the time is right to establish this program that speaks to the mindset of women entrepreneurs,” said Susan Sobbott, president, American Express OPEN. “CEO BootCamp can help women overcome obstacles that may be holding them back through highly focused programs on strategies for scaling their business and, in turn, increase the overall economic clout of women-owned businesses.”

CEO BootCamp works with leading academics, major advocacy organizations and a who’s who of visionaries on enhancing the power and potential of women entrepreneurs. The program is meant for all women entrepreneurs to help them hone their skills and address hurdles that can act as barriers to reaching their full potential, regardless of industry, size or revenue.

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