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Mediasite Webcast From CEIR Conference Forecasts The Future Of The Exhibition Industry

Learn the value of tradeshows and how to ensure they stay economically viable by watching content from a recent exhibition industry conference, recorded via Mediasite Events by Sonic Foundry, Inc. (NASDAQ: SOFO), the trusted leader for video content management and webcasting solutions.

The Center for Exhibition Industry Research’s executive-level conference, Predict, took place last week in New York, New York. Attendees discussed key economic indicators for the exhibition industry, such as event marketing, and the impact they will have on organizations that produce conferences and trade shows for the next three years. The sessions help leaders in the industry to better respond and plan for the future.

Mediasite Events live-streamed sessions to an online audience, and a selection of panel discussions is now publicly available for free on-demand at www.sonicfoundry.com/ceir.

“Our partnership with Sonic Foundry allows executives around the world who are unable to attend our conference in-person, due to time or travel restraints, to watch the webcasts whenever and wherever they are. Plus, by making featured sessions available to the public, we’re broadening our reach. Anyone in the world can meet us through the power of rich streaming video,” said Doug Ducate, CEIR president and chief executive officer. “It’s important to preserve the knowledge shared at events like this to preserve the message of the conference. It’s powerful to be able to watch live and then go back and learn from it after the event is over.”

Mediasite Events empowers clients to produce successful, high quality online experiences that score rave audience reviews and achieve event goals. Powered by the award-winning Mediasite webcasting platform, Mediasite Events provides turnkey video streaming services, delivering worry-free video streaming and webcasting for thousands of hybrid and live events of all sizes every year.

About CEIR

The Center for Exhibition Industry Research serves to advance the growth, awareness and value of exhibitions and other face-to-face marketing events by producing and delivering research-based knowledge tools that enable stakeholder organizations to enhance their ability to meet current and emerging customer needs, improve their business performance and strengthen their competitive position. For additional information, go to www.ceir.org.

About Sonic Foundry®, Inc.

Sonic Foundry (NASDAQ: SOFO) is the trusted market leader for enterprise webcasting solutions, providing video content management and distribution for education, business and government. Powered by the patented Mediasite webcasting platform and webcast services of Mediasite Events, the company empowers people to advance how they share knowledge online, using video webcasts to bridge time and distance, enhance learning outcomes and improve performance.

Product and service names mentioned herein are the trademarks of Sonic Foundry, Inc. or their respective owners.

Certain statements contained in this news release regarding matters that are not historical facts may be forward-looking statements. Because such forward-looking statements include risks and uncertainties, actual results may differ materially from those expressed in or implied by such forward-looking statements. Factors that could cause actual results to differ materially include, but are not limited to, uncertainties pertaining to continued market acceptance for Sonic Foundry's products, its ability to succeed in capturing significant revenues from media services and/or systems, the effect of new competitors in its market, integration of acquired business and other risk factors identified from time to time in its filings with the Securities and Exchange Commission.

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