SAN MATEO, Calif. and MAKATI CITY, Philippines, Sept. 19, 2013 /PRNewswire/ -- NetSuite Inc. (NYSE: N), the industry's leading provider of cloud-based financials / ERP and omnichannel commerce software suites, today announced that Airfreight 2100 ( www.air21.com.ph), a leading provider of door-to-door delivery and logistics services in the Philippines known as AIR21, has implemented NetSuite to manage its core business operations including sales force automation, customer relationship management ( CRM), and customer service and support. Selected over competing SAP solutions, NetSuite replaced a heavily customized, home-grown CRM system to consolidate AIR21's operational processes into a single cloud management solution that supports the company's goals for process improvements, faster turnaround times and real-time customer updates. NetSuite's unified cloud management system has enabled the company to leverage data on hundreds of thousands of customers accumulated over much of its 34-year history, providing insights into customer data that were impossible to achieve with the previous system. The increased visibility into customer data has helped AIR21 improve customer service, drive sales productivity, pinpoint sales opportunities and execute cross-sell initiatives to better meet customer needs and increase revenue.
AIR21's previous software system was struggling to provide the real-time data necessary to drive sales and grow revenue due to a lack of integration, leading to inconsistent processes, data inaccuracy and regular delays in the availability of information. Implemented by NetSuite Solution Provider Partner Cloudware Technology, NetSuite met AIR21's criteria of being web- and mobile-enabled, easy to administer and use, secure, and extensible for cross-selling across affiliated companies of the Lina Group, a conglomerate that operates AIR21 and other businesses in logistics, information technology, food, environment, waste management, business process outsource, travel, communications and media.
"The biggest challenge for AIR21 was how to leverage the growing amount of robust customer information we had accumulated over the years and continue to collect while allowing us to effectively execute our sales and marketing strategies," said Theresita Eisma, AIR21's Group CIO. "We needed a technology solution that was ready to go at the time of purchase. Our IT organization did not want to be saddled with the usual headaches associated with traditional software solutions. Our sales organization wanted something user-friendly and as easy to use as Facebook."
With NetSuite's 360-degree customer view, powerful dashboard and flexible real-time reporting capabilities, AIR21 is realizing large improvements in visibility for sales management that translate to informed decision-making and process efficiency across the lead-to-opportunity-to-cash lifecycle. For instance, information on sales activities and results was not readily available in the past, resulting in time-consuming manual work to gather data and a high risk of incomplete and inaccurate information. NetSuite's mobile capabilities have given AIR21's nationwide field sales personnel on-demand visibility into customer contact information, account history and activities, and opportunities for cross-sell and upsell to improve sales effectiveness while on the road.