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TheStreet Open House

MARTINI® Celebrates 150 Years Of Italian Style At Glittering Anniversary Gala

LAKE COMO, Italy, September 20, 2013 /PRNewswire/ --

Italian classic set for sparkling future as world of MARTINI comes to life on shores of Lake Como

MARTINI, the world's favorite vermouth and number one Italian sparkling wine, celebrated its 150th Anniversary in spectacular fashion on the shores of Lake Como.

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The gala to celebrate 150 years of MARTINI, the ultimate symbol of Italian style and passion, was filled with magical MARTINI moments from the past, the present and the future all set against the stunning backdrop of the Italian lakes.

International recording artist Lily Allen, Grammy-nominated pianist Chilly Gonzales, DJ and producer Mark Ronson and supermodel and actress Rosie Huntington-Whiteley were among the guests at the exclusive celebration held in the palatial Villa Erba. As they enjoyed MARTINI sparkling wines and a collection of incredible cocktails made with MARTINI vermouth, the 600 guests explored the exciting world of MARTINI today and in the future including the trend-setting MARTINI style of motor sports, cinema, fashion and art.

CLASSIC COCKTAILS

Cocktails at the gala were created by some of the world's top bartenders and included classics first made with MARTINI including the Negroni and the Manhattan and another in the making, the MARTINI Royale -- a refreshing cocktail made with equal parts MARTINI Prosecco and MARTINI Bianco or Rosato, served over ice with a squeeze of lime and a sprig of mint.

For 150 years, the extraordinary taste of MARTINI vermouth and MARTINI sparkling wines has been created using the finest ingredients by true master craftsmen. In its 150 th year, it's these experts in taste who are upholding the same exceptional quality standards first set in 1863 by Luigi Rossi, the original creative herbalist and liqueur expert for MARTINI. It was Luigi who, together with two other visionaries Alessandro Martini, a gifted salesman, and accountant Teofilo Sola, established MARTINI 150 years ago.

RACING TO RED CARPET

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