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Toyota Celebrates Top Latinos In Social Media

Since 2004, Toyota has been the leading automotive brand among the U.S. Hispanic community. According to data from automotive research firm Polk, Toyota garners more than 16 percent of the U.S. Latino car-buying market, with success driven largely by Toyota's dedicated efforts to authentically engage with the community.

"We appreciate Toyota's commitment to our conference, and it's this continued involvement that proves how dedicated the company is to the Latino community within the social media sphere and beyond," said Ana Roca Castro, president and founder of LATISM.

About Toyota Toyota, the world's top automaker and creator of the Prius, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands.  Over the past 50 years, we've built more than 25 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ nearly 40,000 people (more than 37,000 in the U.S.).  Our 1,800 North American dealerships sold more than 2.3 million cars and trucks in 2012 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today. 

Toyota partners with philanthropic organizations across the country, with a focus on education, safety and the environment.  As part of this commitment, we share the company's extensive know-how garnered from building great cars and trucks to help community organizations and other nonprofits expand their ability to do good.  (NYSE: TM)  For more information about Toyota, visit

ABOUT LATISM Founded in 2009, Latinos in Tech Innovation & Social Media (LATISM) is a 501(c)4 nonprofit, nonpartisan organization dedicated to advancing the social, civic and economic status of the Latino community. LATISM actively engages in digital communities to ensure that online discourse more accurately reflects the rich diversity of thought, heritage and culture in our changing society. To learn more about the LATISM organization, visit


Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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