Since 2004, Toyota has been the leading automotive brand among the U.S. Hispanic community. According to data from automotive research firm Polk, Toyota garners more than 16 percent of the U.S. Latino car-buying market, with success driven largely by Toyota's dedicated efforts to authentically engage with the community."We appreciate Toyota's commitment to our conference, and it's this continued involvement that proves how dedicated the company is to the Latino community within the social media sphere and beyond," said Ana Roca Castro, president and founder of LATISM.
Toyota Celebrates Top Latinos In Social Media
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