Sept. 19, 2013
/PRNewswire/ -- Lincoln Financial Group (NYSE: LNC) today released new findings from its M.O.O.D. (Measuring Optimism, Outlook, and Direction) of America study the company
released in May
that show an increased level of empowerment among respondents who take an active role in giving their time and resources to their local communities.
According to the study findings, 67 percent of those polled said being involved in their community is an important influence on efforts to take charge of their lives. The survey also indicated that most of those polled (96%) believe accomplishment is about achieving something to be proud of rather than material gain.
"Many Americans today feel passionately about making a difference in their local communities," said
, senior vice president and president of the Lincoln Financial Foundation, the philanthropic arm of Lincoln Financial. "Even though financial issues are still a priority for them, people aspiring to take charge are focused on positively transforming the lives of others, too. The work these dedicated people undertake help create stronger communities across the country."
A Part of the Community
Lincoln Financial interviewed residents of
Fort Wayne, Ind.
, which once was home to the company's headquarters and today serves as a key city office location. The video—which can be viewed by visiting
—is the second installment in the "M.O.O.D. on the Street" series, a companion piece to the M.O.O.D. study.
Shot during the annual United Way of
Day of Caring event last month, this newest video release highlights volunteers discussing their involvement in an event that saw more than 1,000 people—including the city's mayor, Tom Henry—spend the day working on dozens of service projects.
"To me giving is much, much better than receiving, and we've got 1,000 people here today who want to give back to the community," Henry said during the event. "It's our citizens that add to the quality of life—to the aesthetics of our community. That's why we're here. They believe in Ft. Wayne. They love Ft. Wayne. They're willing to take a day off their schedules to give back."