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Macy’s On Board As Launch Partner For ITunes Radio

Macy’s (NYSE:M) today announced it is an exclusive launch partner for Apple’s new iAd-supported streaming radio service, iTunes Radio. Aligning perfectly with the retailer’s Omnichannel marketing strategy, iAd on iTunes Radio allows Macy’s to reach a broad cross-section of consumers with compelling digital, visual and audio engagement experiences on their iPhone, iPad, iPod Touch, Apple TV, Mac or PC.

“Macy’s is a leading digital marketer and retailer, communicating with today’s highly tech-savvy customers through a variety of mediums,” said Martine Reardon, Macy’s chief marketing officer. “We are really excited about the unique opportunities available with iAd on iTunes Radio, because it allows us to customize an experience across multiple screens with digital, video and audio content. iAd on iTunes radio will help us deliver fashion, value and entertainment to our customers on the devices they use at home and on the go.”

From great sale and value messages to fashion and event content, Macy’s will showcase a variety of initiatives ahead of the busy fall and holiday shopping seasons through iAd on iTunes Radio. With a targeted focus on Macy’s core consumer (women ages 25-54) and Millennials, Macy’s will promote relevant content for these shoppers on the devices they use every day.

In addition to the campaigns promoted on iTunes Radio, Macy’s will continue to deliver special offers and in-store savings to customers through its highly-rated app for iPhone and iPod Touch, with the added convenience of being able to add these offers and savings directly to the Passbook app.

About Macy’sMacy’s, the largest retail brand of Macy’s, Inc., delivers fashion and affordable luxury to customers at approximately 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy's offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy’s is known for such epic events as Macy’s 4th of July Fireworks ® and the Macy’s Thanksgiving Day Parade ®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy's flagship stores -- including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, Dadeland in Miami and South Coast Plaza in southern California -- are known internationally and are leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers, employees and Macy’s Foundation, Macy’s helps strengthen communities by supporting local and national charities giving more than $70 million each year to help make a difference in the lives of our customers.

For Macy’s media materials, images and contacts, please visit our online pressroom at www.macys.com/pressroom.



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