Clear Channel Communications (OTCBB:CCMO), today announced that widely respected and internationally recognized business strategist Michael Kassan will become a Special Advisor to Clear Channel’s Chairman.
(Photo: Business Wire)
Kassan is the Founder, Chairman and CEO of MediaLink, a leading Los Angeles- and New York City-based advisory and business development firm that provides critical counsel and direction on issues of marketing, advertising, media, entertainment and digital technology. His extensive background as a leader in the media and advertising industries includes serving as President/COO and Vice Chairman of Initiative Media Worldwide and President and COO of International Video Entertainment. Kassan was named by Advertising Age magazine as one of the top media executives in America.
Expanding in on Clear Channel’s current partnership with MediaLink, Kassan, will work closely with Clear Channel Chairman and CEO Bob Pittman, Clear Channel Media and Entertainment Chairman and CEO John Hogan, Clear Channel Outdoor CEO William Eccleshare and Clear Channel President and CFO Rich Bressler on the further planning and implementation of strategic marketing and brand development for Clear Channel's businesses. Kassan will advise on marketing and revenue generating solutions to ensure that Clear Channel maximizes its unmatched assets for existing and potential clients, partners and agencies.
“Over the last several years MediaLink has been an important and valuable partner for us, and Michael's expanded role is a testament of his involvement. He has made an effort to be more directly involved in our business, and we of course jumped at the opportunity to have him play an even bigger role with us,” said Hogan. “Michael has shown a strong interest and a deep understanding of Clear Channel's unparalleled capabilities, and will be extremely valuable in helping Clear Channel further capitalize on our unique multiplatform assets and deliver unmatched media solutions to our advertisers. He is strategic, creative and has an incredible amount of knowledge of the media industry. He believes in our company and knows the value we can bring to advertisers -- and he will be a huge asset to Clear Channel.”