BLOOMFIELD HILLS, Mich., Sept. 19, 2013 /PRNewswire/ -- If the " Hemline Index" economic theory claiming rising hemlines mirror a rising economy is true, then a new survey released by BlogHer, Inc. and Taubman Centers has women predicting light at the end of the economic tunnel. As represented by a new infographic, The 2013 BlogHer-Taubman Style Study uncovers a variety of trends, including the predicted future of the economy, how wearable technology can make inroads with women, and where women are most likely to tend toward excess.
Hemlines (and Hopes) Going Up? A century-old economic theory holds that hemlines rise and fall with the economy. Based on that association, we asked women to predict where hemlines would go this fall: Ankle-dusting maxi skirts predicting "uncertain times ahead"; just below the knee indicating "cautious optimism"; above the knee implying "light at the end of the tunnel"; or micro-mini proclaiming "good news ahead!"
- 47 percent of women see light at the end of the tunnel and "above the knee" hemlines
- Millennials were four times more likely than Baby Boomers to see "Good times ahead!" predicting micro-mini skirts
- A contrarian 10 percent forecast ankle-dusting maxi skirts to be the trend this fall (but that has not been the case so far on the runways)
Women and Wearable TechWearable technology is hot on the tech scene, but hasn't yet crossed over to fashion accessory. Of all the types of current wearable technology, women are most open to joining the "Quantified Self" movement, with 41 percent stating they would wear a fitness tracker.
- Millennials are more interested than any other generation of women in every kind of wearable tech, from glasses to watches to clothing
- Indicating a gateway to wearable tech, 74 percent of women now rely solely on their smartphone to tell the time
- One in eight women has more than 50 pairs of shoes! A whopping 43 percent own between 20-49 pairs
- One third of women carry a purse weighing in at six pounds or more, with women in the Northeast three times more likely to carry a 10+ pound purse than women in the Northwest
- 38 percent of all women wear the number-one undergarment choice, bikini briefs, however thongs edge out bikini briefs as number one for Millennials
- Two-thirds of all women wear "comfy stuff" like flannel or sweats to bed, however a robust 22 percent sleep "in the buff," including just as many Boomers as Millennials
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