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Bicycle Industry Shifts Into High Gear With NetSuite Cloud

SAN MATEO, Calif., Sept. 19, 2013 /PRNewswire/ -- NetSuite Inc. (NYSE: N), the industry's leading provider of cloud-based financials / ERP and omnichannel software suites, today announced new customer wins in the bicycle industry. The new wins announced today include Nutcase Helmets, a Portland, Ore.-based maker of unique and creative multi-purpose helmets for bicycles, scooters, skateboards and inline skates; 100%, a San Diego, Calif.-based maker of goggles for mountain bike and motocross riders; Optic Nerve, a leading maker of sunglasses for bicycling and other outdoor sports based in Wheat Ridge, Colo.; and JayBird, a maker of wireless headphones used by bicyclists and other fitness enthusiasts. These new wins are among a growing number of leading bicycle industry companies that are capitalizing on NetSuite to streamline their business processes, improve business performance and profitability, and reduce IT costs as they gain the agility to shift gears as needed in a fast-paced market of bicycle enthusiasts who demand a superior brand experience. With NetSuite, these customers are able to power their business faster and farther with a single, integrated system covering financials, inventory management, warehousing and third-party logistics (3PL), order management, CRM and sales across in-store, Ecommerce and mobile channels in both B2C and B2B markets.

The shift towards cloud business management among manufacturers, distributors and retailers of bicycles, bicycle gear and apparel coincides with the Interbike 2013 industry trade show, which is expected to draw more than 750 bicycle companies to Las Vegas on September 18-20. NetSuite is a sponsor of the trade show for the second consecutive year. For more information, please visit

As in the outdoor retail industry at large, NetSuite is increasingly the solution of choice for bicycle companies that recognize the competitive advantage that can be gained through outstanding business efficiency, real-time visibility into inventory, orders, sales and key metrics, and integrated processes across core functions that eliminate delays and unproductive manual work. In many cases, NetSuite bicycle industry customers have transitioned from disparate on-premise applications and cumbersome spreadsheets that introduced high administrative and IT overhead and curtailed growth potential; in other cases, early-stage companies are launching on NetSuite, eliminating the need for a costly and disruptive upgrade as the business grows. By avoiding the financial and operational burden of in-house IT systems, bicycle companies are focusing on product innovation, customer engagement and service, and growing the business with new offerings and across new markets.

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