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Green Giant Announces "Giant Difference Campaign" Aimed At Diet Cheaters

Stocks in this article: GIS

Make Weight Loss Delicious and FunThe Giant Difference website is now live at www.greengiant.com/giantdifference. The site features several helpful tools and resources. The Lose It! app features a way to make healthier choices with a "veggie challenge." Participants who download the app can set up a personalized weight loss plan, connect the latest apps and devices, and start losing weight. Site visitors can also find tips from SparkPeople.com—a Green Giant partner—as well as delicious recipes that make veggies the star of your meals.

One fascinating feature on the Giant Difference website is the comparison of a 100 calorie portion of vegetables against a 100 calorie portion of classic diet cheat foods. For dieters that like to get more out of their meals in regards to portion size, a heaping bowl of vegetables can be a delicious and satisfying option.

"Green Giant realizes that weight management is a constant battle, and one that affects emotional health as well," said John Stockman, Green Giant associate director. "Along with our fantastic partner Dr. V, we're providing real—yet humorous—inspiration and encouragement for people to stick with a healthy lifestyle and achieve their weight loss goals."

"Caught Green-Handed" YouTube VideosDieting isn't always a fun topic, so Green Giant aimed to change that with a series of lighthearted videos on its YouTube channel, www.youtube.com/user/JollyGreenGiantTV. The three videos, titled "Caught Green-Handed," focus on the humor of diet deprivation and feeling hungry, and the imperceptions that eating a big portion of vegetables is cheating on your diet.

About Green GiantGreen Giant started out in Le Sueur, Minnesota, as the Minnesota Valley Canning Company in 1903, when some 11,750 cases of white cream-style corn were sold in the company's first year. For the past 100 years, the Giant's valley is where fresh and great-tasting vegetables are grown and picked at the peak of perfection. Green Giant has been implementing sustainability into the business since 1929 when the company introduced vacuum-pack technology, and Green Giant has plans to continue to become "greener" in the future. The brand is now part of General Mills, Inc.

About Dr. Venus Nicolino Sharp-tongued with a mind to match, Dr. Venus Nicolino (aka, Dr. V) certainly serves up the sass, but when it comes to her clients, Dr. V's code is one of genuine kindness and recognition in the transformative powers of empathy. Using her compassionate understanding of the human condition with an occasional dash of profanity, she tackles the obstacles and joys that make up life. A blue-collar girl at heart, Dr. V now resides in Bel Air with her husband Matthew, their two sons, ages 3 and 5, and their two nephews, ages 5 and 7, who are now under their permanent guardianship.

Survey MethodologyThe Green Giant Dieting Survey was conducted by Kelton between September 9th and September 16th, 2013 among 1,000 nationally representative Americans ages 18 and over, using an email invitation and an online survey.  Quotas are set to ensure reliable and accurate representation of the entire U.S. population ages 18 and over.

Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. 

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