), the company dedicated to helping automotive consumers and dealers connect online, has named
, Business Development Manager of
Hendrick Toyota Scion
in North Charleston, South Carolina, the
Autobytel Dealer of the Month
for August 2013.
Dealer Awards Program
honors exceptional Autobytel dealers who employ the highest standards in customer service and Internet automotive retail sales and lead management processes. The
Autobytel Dealer of the Year Award
is slated to be announced at the NADA Convention & Expo in New Orleans in January 2014, with the crowning dealer chosen from this year’s pool of monthly winners.
Patti Scipione of M’Lady Nissan
Paul LeRose of Pauly Toyota
Tim Morgan of Radley Acura
Steve Roberts of Crown Motors Redding
Kenny Jakel of Lee Johnson Kia
—who were named the Autobytel Dealers of the Month for March, April, May, June and July 2013—in that pool of winners.
“Rese and her team are dynamos, setting month over month records at Hendrick Toyota Scion,” said Jeffrey Coats, President and CEO of Autobytel Inc. “They understand the importance of the personal touch and the fundamentals of relationship building when it comes to managing Internet customers. Their low-pressure sales environment focuses on the appointment and not the car, and that approach has been very successful. There’s a reason Hendrick Toyota Scion is the number one Toyota dealership in the state and an Autobytel Dealer of the Month.”
Each month, Autobytel’s sales and dealer operations teams evaluate prospective candidates from a competitive field of thousands of automotive retailers in the Autobytel network, with a monthly winner selected based on key online automotive best practices.
Criteria evaluated for the Autobytel Dealer Awards Program include
lead management processes
customer service principles
customer and brand retention analytics
Internet department practices
, among others.
“It’s thrilling to be named an Autobytel Dealer of the Month,” said Ballou. “I’m very, very proud of my team and our dealership. There are six women in my department and we’ve created a great support system here. The best advice I can give to other dealers is to steer away from the high pressure sales environment. Treat each customer like a person, not a number, and focus on building the relationship.”