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Inuvo, Inc. Announces The Launch Of ALOT Health

Inuvo, Inc. (NYSE MKT: INUV) (the "Company" or "Inuvo"), an Internet marketing and technology company that delivers targeted advertisements into websites and applications reaching desktop and mobile devices, today announced the launch of a new company owned web property.

www.health.alot.com is a content rich, searchable mobile and desktop ready web property that complements the company’s existing ALOT desktop applications and expands a growing suite of owned and operated websites. The site features information on ailments, fitness, dieting, and pregnancy in addition to its utility as a searchable directory for locating local physicians.

The launch is the first of several new sites the company plans to introduce that center around the ALOT brand. This new family of sites is being developed around verticals where the company has seen high consumer demand for content and within which advertisers have expressed an interest in reaching consumers. In the case of health, an aging and well-educated baby boomer generation, some 70 million strong, is increasingly searching for resources that can help them take an active role in their health.

Trey Barrett, Inuvo COO commented, "We’ve had a stated goal to increase the number of owned and operated websites and capitalize on the growing volume of traffic being generated through mobile devices, this and subsequent launches address both of these goals while also servicing the information needs of our ALOT users.”

About Inuvo, Inc.

Inuvo®, Inc. (NYSE MKT: INUV) is an Internet marketing and technology company that delivers targeted advertisements into websites and applications reaching desktop and mobile devices. To learn more about Inuvo, please visit www.inuvo.com.

Forward-looking Statements

This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "anticipate," "plan," "will," "intend," "believe" or "expect" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including, without limitation, statements made with respect to expectations with respect to our lack of profitable operating history, changes in our business, potential need for additional capital, fluctuations in demand; changes to economic growth in the U.S. economy; and government policies and regulations, including, but not limited to those affecting the Internet, all as set forth in our Annual Report on Form 10-K for the year ended December 31, 2012 and most recent Form 10-Q. All forward-looking statements involve significant risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements, many of which are generally outside the control of Inuvo and are difficult to predict. Inuvo undertakes no obligation to publicly update any forward-looking statements, whether as a result of new information, future events or otherwise.

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