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Sanofi Pasteur Is On The Hunt For The FLUgitives™ This Flu Season

SWIFTWATER, Pa., Sept. 19, 2013 /PRNewswire/ -- To help encourage more Americans to get their annual flu shot, Sanofi Pasteur announced today the launch of a national campaign to round up The FLUgitives™ – people who haven't yet been vaccinated against the flu this season.

These #FLUgitives live in every town in America; they could be hiding in your workplace, your gym, the grocery store, or even in your own home.  Each year in the U.S., 1 in 5 people, or up to 20 percent of the population, gets the flu and an estimated 226,000 people are hospitalized from influenza-related complications. [i],[ii] But since the single most important thing adults can do to help prevent spreading the flu is to get their annual flu vaccination, these #FLUgitives should not wait. 

"Because flu season can begin as early as October and last through May, the best prevention for those planning to get their annual flu shot is to get it as early as possible in the season, i allowing your body time to build up its immunity," [iii] said Carlos E. Picone, M.D., F.C.C.P., Vice-Chair of the Department of Internal Medicine at Sibley Memorial Hospital in Washington, D.C. "There's no need to be a FLUgitive this year; speak with your healthcare provider about vaccination and your vaccination options, including Fluzone Intradermal vaccine."

Starting today, #FLUgitives are encouraged to come out of hiding, round up other #FLUgitives and turn themselves in to their healthcare provider to learn about the seriousness of influenza and their available vaccine options.  One option is Fluzone ® Intradermal vaccine, which uses a next-generation device with a tiny needle to quickly deliver flu vaccine just under the skin's surface.

Research has shown that social influences are a primary factor in the adoption of health behaviors. [iv],[v],[vi],[vii] The FLUgitives campaign leverages the positive power of social peer influence to drive more people to help protect themselves against the flu by getting vaccinated and features four #FLUgitives whom everyone might know – or may even relate to themselves:

  • The Scaredy Cat , whose anxiety about everything delays him getting a vaccine he knows he needs
  • The Turbo Mom , whose hectic schedule leaves little time for focusing on her own health
  • The Latest and Greatest Guy , who wants the newest version of everything, but has yet to learn about the latest in vaccine-delivery technology
  • The Fitness Fanatic , who puts his workout before anything else – including his health.

#FLUgitives can turn themselves or others in by visiting the campaign Facebook page at FLUgitives.com.  There, they can access and share humorous and informational videos and e-cards to encourage other #FLUgitives to get their yearly flu vaccination. They can also see just how bad they and their friends could look if they get the flu by using the FLUify™ photo app at FLUgitives.com/fluify.           

As seen in 2012 and early 2013, influenza seasons are unpredictable and can be severe. According to the CDC, influenza activity during the 2012-2013 flu season started about four weeks early and was intense. [viii] Learn more about the flu and vaccination options now so you can stop running as a FLUgitive. Visit FLUgitives.com and like the page, FLUify your photos with our FLUify app and follow @FLUgitives on Twitter.  Be sure to use the hashtag #FLUgitives.  A shareable digital capsule can also be found at fluzone.com/FLUgitives.

To find out where Fluzone Intradermal vaccine is available in your area, visit Fluzone.com or talk to your healthcare provider for more information.

About Influenza

Influenza is a serious respiratory illness that is easily spread and can lead to severe complications, even death. Each year in the U.S., 1 in 5 people, or up to 20 percent of the population gets the flu and an estimated 226,000 people are hospitalized from influenza-related complications. Influenza seasons are unpredictable and can be severe. Depending on virus severity during the influenza season, annual deaths can range from a low of 3,000 to a high of about 49,000 people. Combined with pneumonia, influenza is the nation's ninth leading cause of death. Vaccination is safe and effective and the best way to help prevent influenza and its complications.

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