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Elon Musk and the Case of the Curious Tweets (Update 1)

Updated from 8:01 A.M. EDT to provide company comment in the third paragraph and comments about stock in the 10th paragraph.

NEW YORK ( TheStreet) -- Tesla Motors (TSLA - Get Report) CEO Elon Musk certainly isn't shy about promoting his company to the world. Now, he's asking others to join it.

In a curious series of tweets, Musk, who regularly uses the social media platform to help promote his Palo Alto, Calif.-based company, asked for engineers to join Tesla's autonomous driving program. The team will report directly to Musk, according to his tweets.

Tesla declined to comment on Elon's tweets regarding the autopilot system for the Model S.

Musk has said in the past that he would like to develop an auto-pilot software program for the Model S. Developing an auto-pilot program seems like a curious decision, given the favorable reviews the Model S has received so far.

Consumer Reports gave the Model S its highest grade ever. Motor Trend has already awarded the Model S the car of the year, and several other publications have been exceptionally favorable towards the car.

Note: I recently reviewed the Model S. My thoughts and video footage of the test drive will be published shortly.

Tesla shares were higher in Thursday trading, after Deutsche Bank analyst Dan Graves boosted his price target to $200 from $160.

-- Written by Chris Ciaccia in New York

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