About Consumer Orbit Consumer Orbit, LLC is a Kansas City-based consumer science company specializing in understanding customers down to the individual household level. We eschew traditional demographic descriptors for the real lessons of customer behaviors by combining your customer knowledge with our vast database of consumer behavior. These data sets together make your business smarter ensuring that each decision maker in your marketing chain has access to the same thorough understanding of your customer. www.consumerorbit.com.About Rentrak Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.
Consumer Orbit Applies Power Of Rentrak's TV Measurement Currency To Drive Value In Entertainment Research
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