Content should entertain, engage and educate the audience it is directed towards, and provoke a response from the people who see it.
As Nikhil Dey put it: "Entertain me, educate me or make my life easier."
The panel's opinion was that not enough companies have a content strategy, and that while more people are successfully creating content that audiences enjoy and appreciate, according to Dey "most content which is generated does not have any strategy to it," reducing the reward that companies get for working to create the content in the first place.
The debate was followed by a buffet and drinks which gave the opportunity for PR and media professionals to meet with each other and share stories of success in the region.The event in Bangalore was inspired by the success of PR Newswire's last panel event held in Mumbai. Further events are planned across EMEA and India. To register and receive more information on future events email email@example.com To receive updates via twitter follow https://twitter.com/prnindia Media Contact Gautam Paul PR Newswire India Group Sales Director India Tel: +91-22-3953-7257 Email: firstname.lastname@example.org Imogen Powell Marketing Manager EMEA & India PR Newswire Phone: +44(0)20-7454-5335 email@example.com Video: http://www.multivu.com/mnr/62410-prnewswire-meet-the-experts-bangalore SOURCE PR Newswire