NEW YORK (
) -- It's not exactly an idea you'd expect from two 20-somethings, dreamed up one night while cramming for final exams.
But that's how brothers Stijn and Jeroen Verrezen came up with their iPhone and iPad app, which allows users to window-shop the flagship storefronts of the world's most expensive and exclusive luxury brands.
Officially launched at the recent conclusion of fashion week in New York City, the
Turnhills Window Shopping
app literally puts worldwide window-shopping at your fingertips. And this is luxury window-shopping. Think
"The most expensive brands -- it's really unbelievable what they do with their windows -- you will see Louis Vuitton has skeletons of dinosaurs on display. It's amazing. Each time they do their window, they try to come up with something totally original. It's almost a form of art," Stijn Verrezen says during a phone interview from Belgium, where the two brothers grew up and still live.
The app is actually the latest incarnation of the brother's computer-based window shopping idea; they launched a
The idea is to feature regularly updated images of flagship storefronts because flagship stores typically display items available at all the other stores around the country or world for a particular brand, Stijn Verrezen says.
Once window-shoppers identify a must-have item in a storefront via the app, they can head to the designer's local store to try it on and buy it. Or buy the item online.
"The collections are pretty much the same at your local store, but the window of the local shopping mall store is much smaller," Stijn Verrezen says. "So to get ideas about the latest trends, you can peek through brands on our app. This is like window-shopping in the real world."
"Window shopping is an important aspect of real-life shopping," he adds. "And it's also of great value to the virtual shopping experience. It gives someone a first impression of a particular brand without going to the brand website."
Rigorously updated, the app provides real-time content from around the world. Users can swipe through shopping districts on their iPhone or iPad to view the latest arrivals and fashion trends of 23 luxury brands.