The new “Rope” television commercial showcases Harold explaining to a customer that she can still get the item she wants to purchase, even though that store is currently out of stock of the item in her size. By leveraging Macy’s omnichannel capabilities, associates can search other stores and online inventories for the item and have it shipped to the customer. Launched in 2011, the “Search & Send” initiative draws upon Macy’s ability to seamlessly merge its store, online and mobile proficiencies to fulfill a customer need. Shocked to find out that she can get the item she covets, the customer asks Harold how it all works. With a tip of the hat to Macy’s famed magic, Harold answers her question with a little help from a friend.
Finally, in “Mr. Macy 3000,” a well-intentioned associate creates a robot to facilitate customer service including price checks and coupon offers. Much to his chagrin, Harold and Carolina explain that the Macy’s app does all those things and more. From giving customers access to special discounts to product information and reviews, the app is a one-stop source for consumers on the go, including the ability to shop right from the app. Having been duly impressed, it seems that for Mr. Macy 3000 it was love at first download. As part of this nationwide promotion of the newest and best Macy’s app, from Sept. 22 to Oct. 5, shoppers who have downloaded the app can play the daily Macy’s Match & Win game for the chance to win* a Macy’s gift card worth up to $500.
Developed by JWT New York in collaboration with Macy’s, the spots will begin to air nationwide in mid-September. Through initiatives like these, Macy’s continues to deliver on its fashion, value and entertainment promise providing customers with the opportunity to shop whenever, wherever and however they want. From locally relevant merchandise assortments and fulfillment of orders from inventory nationwide to the ease of use via mobile technology, Macy’s is an omnichannel innovator focused on the customer.
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