This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

In The Latest Installment Of Macy's "What's In Store?" Sitcom-themed Ads, Jessica Simpson Plays The Class Clown As Harold Teaches Associates All About "My Macy's" Product Localization. (Photo: Business Wire)

The new “Rope” television commercial showcases Harold explaining to a customer that she can still get the item she wants to purchase, even though that store is currently out of stock of the item in her size. By leveraging Macy’s omnichannel capabilities, associates can search other stores and online inventories for the item and have it shipped to the customer. Launched in 2011, the “Search & Send” initiative draws upon Macy’s ability to seamlessly merge its store, online and mobile proficiencies to fulfill a customer need. Shocked to find out that she can get the item she covets, the customer asks Harold how it all works. With a tip of the hat to Macy’s famed magic, Harold answers her question with a little help from a friend.

Finally, in “Mr. Macy 3000,” a well-intentioned associate creates a robot to facilitate customer service including price checks and coupon offers. Much to his chagrin, Harold and Carolina explain that the Macy’s app does all those things and more. From giving customers access to special discounts to product information and reviews, the app is a one-stop source for consumers on the go, including the ability to shop right from the app. Having been duly impressed, it seems that for Mr. Macy 3000 it was love at first download. As part of this nationwide promotion of the newest and best Macy’s app, from Sept. 22 to Oct. 5, shoppers who have downloaded the app can play the daily Macy’s Match & Win game for the chance to win* a Macy’s gift card worth up to $500.

Developed by JWT New York in collaboration with Macy’s, the spots will begin to air nationwide in mid-September. Through initiatives like these, Macy’s continues to deliver on its fashion, value and entertainment promise providing customers with the opportunity to shop whenever, wherever and however they want. From locally relevant merchandise assortments and fulfillment of orders from inventory nationwide to the ease of use via mobile technology, Macy’s is an omnichannel innovator focused on the customer.

2 of 3

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 16,943.81 +28.74 0.17%
S&P 500 1,967.57 +2.89 0.15%
NASDAQ 4,415.49 +19.2860 0.44%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto
Advertising Partners

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs