This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

In The Latest Installment Of Macy's "What's In Store?" Sitcom-themed Ads, Jessica Simpson Plays The Class Clown As Harold Teaches Associates All About "My Macy's" Product Localization. (Photo: Business Wire)

Debuting this fall, Macy’s (NYSE:M) newest brand television spots will shift focus for the first time to customer centric initiatives that drive the retailer’s Omnichannel consumer strategy. From merchandise localization across its 800 stores and the ability to fulfill a customer product request to the helpful features of the Macy’s mobile app, the commercials will highlight these initiatives in imaginative and humorous spots.

In the latest installment of Macy's "What's in Store?" sitcom-themed ads, Jessica Simpson plays the  ...

In the latest installment of Macy's "What's in Store?" sitcom-themed ads, Jessica Simpson plays the class clown as Harold teaches associates all about "My Macy's" product localization. (Photo: Business Wire)

“As an omnichannel retailer, we strive to provide a seamless experience for customers who shop with us in-store, online or via mobile devices,” said Martine Reardon, Macy’s chief marketing officer. “Using our brand television creative to spotlight three initiatives that enhance the shopping experience helps us to better deliver on our promise of fashion, value and entertainment in whatever ways customers choose to interact with us.”

Leveraging the entertaining creative of the Macy’s “What’s in Store?” sitcom-themed commercials first launched in fall of 2012, the merchandise localization spot features Store Manager Harold and assistant Carolina explaining the strategy to fan favorite Jessica Simpson. Based on the My Macy’s local merchandising strategy that empowers market-based teams to populate their stores with assortments targeted to local preferences, the funny spot aims to explain this initiative with a wink and a nod highlighting Ms. Simpson’s bubbly personality. During an employee training session, Harold details how the localization strategy works in sending the fall’s hottest Jessica Simpson boots to Minnesota while her swimwear is sent to Florida, all while having to contend with Jessica playing the class clown.

1 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG

Markets

DOW 17,826.30 -279.47 -1.54%
S&P 500 2,081.18 -23.81 -1.13%
NASDAQ 4,931.8150 -75.9760 -1.52%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs