Green Mountain Coffee Roasters, Inc. (GMCR) (NASDAQ: GMCR), a leader in specialty coffee and coffeemakers with its innovative Keurig® brewing technology, announced that it will be the exclusive producer of METRO’s Irresistibles brand K-Cup ® packs for Keurig ® Single Cup Brewers bringing together the great popularity and excellent value of METRO’s Irresistibles brand, and the exceptional quality and convenience of the Keurig ® Single Cup Brewing System.
Le Cafe Colombian Blend, a medium roast coffee which offers a balanced, fruity and light taste (Photo: Business Wire)
With a 66% growth in the last 52 weeks i, single serve coffee pods are among the product categories experiencing the largest increases in terms of annual sales in the Canadian food industry.
GMCR has created three exclusive blends for METRO made from 100% Arabica coffee.
- Le Café Colombian Blend, a medium roast coffee which offers a balanced, fruity and light taste;
- Le Café Metropolitan Blend, a dark roast coffee, the perfect blend for those fond of strong and bold notes; and,
- Le Café Good Morning Blend, a light roast coffee, a mellow blend to start the day.
“The addition of METRO’s Irresistibles K-Cup ® packs enhances the already wide variety of GMCR’s Keurig Brewed family of beverage brands and brings the benefits of GMCR’s single cup expertise and our excellence in beverages and brewing systems to the brand,” said Sylvain Toutant, President of GMCR Canada Holding Inc. (GMCR Canada). “Our collaboration with METRO is a prime example of our strategy to partner with prestigious brands to increase consumer awareness and adoption of the Keurig ® Single Cup Brewing System,” added Mr. Toutant."Over the last few years, the popularity of single-cup coffees has resulted in a greater diversity of in-store products, so much so that today consumers can find dozens of different brands and flavours on our shelves. The Irresistibles K-Cup ® packs have expanded our Irresistibles product offering, which now includes over 1,100 products, and will enable our customers to find a quality product at a very good price," explained Serge Boulanger, Senior Vice-President, National Procurement and Corporate Brands at METRO. The exclusive METRO Irresistibles K-Cup ® pack varieties, to be produced by GMCR Canada in Montreal’s Saint-Michel neighborhood, will be available in 12-count boxes over the next few days in the entire METRO food store network in Quebec and Ontario, including the Metro, Metro Plus, Super C and Food Basics banners. They will be certified Aliments préparés au Québec, and will be easy to find on the Metro and Super C shelves thanks to the blue label with the distinctive blue and yellow logo. The Irresistibles K-Cup ® packs augment the GMCR Canada K-Cup ® pack brand assortment already available in the METRO food store network, including Van Houtte ®, Timothy’s World Coffee ®, Barista Prima Coffeehouse ®, as well as Green Mountain Coffee ®, Tully’s ® and Café Escapes ®. The Keurig Brewed ® Seal of Quality, printed on the packaging of all authorized Keurig ® products, will appear on the packaging of the Irresistibles K-Cup ® packs certifying their authenticity. The seal of approval guarantees compatibility with the Keurig ® Single Cup Brewing System and that the product meets GMCR’s highest standards of quality, taste and safety. The Keurig Brewed ® Seal of Quality and K-Cup ® trademark are only found on single serve packs produced exclusively by GMCR or its licensed partners. About METRO INC. With annual sales of over $11 billion and over 65,000 employees, METRO INC. is a leader in the food and pharmaceutical sectors in Québec and Ontario, where it operates a network of more than 600 food stores under several banners including Metro, Metro Plus, Super C and Food Basics, as well as over 250 drugstores under the Brunet, The Pharmacy and Drug Basics banners.