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Ascend Hotel Collection Expands In Europe, Adds First Hotel In Australia

PHOENIX, Sept. 18, 2013 /PRNewswire/ --  Ascend Hotel Collection from Choice Hotels International, Inc. (NYSE: CHH), one of the world's largest hotel companies, continues its global expansion with the announcement today that two boutique hotels have joined the portfolio. These properties are the gibson hotel, Dublin, Ireland and Lindenwarrah at Milawa, Australia. The announcement was made to industry insiders at the 19 th annual meeting of The Lodging Conference in Phoenix, Arizona.

Ascend Hotel Collection is a portfolio of upscale independent hotels with rich local character. With its latest additions, the group now has 108 properties in North America, Europe, the Caribbean and Australia.

"Ascend Hotel Collection continues to gain prominence as it grows internationally," said Michael Murphy, senior vice president of upscale brands at Choice Hotels International. "The Collection offers hoteliers and guests the best of both worlds – a unique, upscale experience coupled with the backing of one of the world's largest hospitality franchisors. With each property offering its own local flavor and an uncompromising commitment to service, these newest member hotels align perfectly with our distinctive portfolio."

Since the beginning of this year, Ascend Hotel Collection has opened 38 hotels, many in top business and leisure destinations like Napa Valley, Miami and Cape Cod. Newly signed agreements call for continued growth during the next two years internationally and in key domestic markets, including New York City and the Caribbean. Members of Ascend Hotel Collection maintain their individuality while being able to leverage Choice Hotels International's robust global distribution, sales, marketing and technology platforms. Member hotels also benefit from Choice Privileges, one of the industry's fastest growing guest loyalty programs.

Gibson Hotel Located in Dublin's new cultural hub, the gibson hotel is 10 minutes from the airport and a short stroll along the Liffey River to the city center. The 252-room property features cutting-edge design, high energy ambiance and guest comfort. Visitors to the hotel can enjoy a destination restaurant and bar; state-of-the-art gym; relaxation areas; courtyards; business center; and extensive square feet of meeting space with sweeping views of the Dublin cityscape.

Spanning two floors, the conference area has nine contemporary meeting rooms accommodating up to 300 people and is equipped with free Wi-Fi and the latest audio-visual technology. An experienced team of event planners assures impeccable, memorable affairs. Also part of the gibson hotel experience: a relaxation area with sauna and steam room; Japanese copper baths on the terrace with mountain vistas; and courtyards, with towering bamboos and water features. Guests can enjoy a Zen-like atmosphere in the heart of the bustling city.

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