This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Cramer's Action Alerts PLUS - See his portfolio and get alerts BEFORE every trade. Learn more NOW!

KDS Deploys Marketo In French And English Boosting Marketing's Contribution To Bottom Line

SAN MATEO, Calif., Sept. 18, 2013 /PRNewswire/ -- Marketo (NASDAQ:MKTO), provider of the leading cloud-based marketing software platform for building and sustaining engaging customer relationships, today announced that Travel and Expense Management systems specialist, KDS, has deployed Marketo to customize its marketing campaigns in both native French and English, and boost marketing's impact on the business. Marketo has increased KDS' opportunity close rate by 35 percent, increased sales-ready leads by 30 percent, and provided visibility to KDS executive management into how marketing campaigns are contributing to the bottom line.

(Logo: http://photos.prnewswire.com/prnh/20070917/AQM011LOGO)

"We already had a marketing automation solution in place, but it was increasingly difficult to use, did not support lead scoring on our email marketing activities, or support our native French language," said Stan Berteloot, Marketing Director, KDS. "With increasing pressure from our executive management team to produce cheaper, sales-ready leads, one of my colleagues attended a Marketo conference in Paris. She was bowled over with what she heard and knew that Marketo was the right solution for us."

Marketo enabled KDS to quickly and easily customize email-marketing campaigns in both French and English. Using standard features like "clone," a French campaign can quickly be rolled out in English, saving a considerable amount of marketing resources. Campaigns can now be up and running in a matter of hours, instead of days or even weeks.

In particular, Marketo's batch campaign functionality was invaluable to KDS, enabling the company to ensure the right data was in the right fields, based on the right variables. This capability allowed the company to "run once and run now" with email campaigns, to improve efficiency, reduce manual marketing resources and boost productivity.

"With Marketo, we were able to quickly deliver an increase of 30 percent in sales-ready leads to our team of inside sales representatives," said Berteloot. "Marketo has also accelerated our opportunity close rate by 35 percent because of the improved quality of leads we pass to sales. It has enabled us to streamline the relationship between sales and marketing, improving the visibility into what marketing is doing. The Sales Insight dashboard lets sales see the touch points that prospects are having with specific marketing campaigns, which in turn, helps us relay and communicate results and activities with the executive management team."

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG

Markets

DOW 18,135.72 +38.82 0.21%
S&P 500 2,101.04 +2.51 0.12%
NASDAQ 4,982.8090 +15.6680 0.32%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs