PBteen, a member of the Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands, today announced its inaugural collaboration with celebrity stylists and fashion designers Emily Current and Meritt Elliott. This exclusive, one-of-a-kind collection, debuts on PBteen.com today, September 18 th. This is the first collaboration of its kind for PBteen and is Emily & Meritt’s debut into the world of interiors and home furnishings.
Emily & Meritt for PBteen- The Bunny Alarm Clock (Photo: Business Wire)
The Emily & Meritt for PBteen collaboration perfectly merges fashion and interiors, youthfulness and sophistication. It brings the stylists’ West Coast sensibilities to the home arena through the lens of a classic Americana wonderland. This theme blends Emily & Meritt’s love for denim with touches of silver, gold and vintage-inspired glamour. The collection’s dreamy feel also builds on fantastical elements such as butterflies, bunnies and unicorns—as well as a wonderful sense of whimsy. The collection consists of over 37 products across seven key categories and includes bedding, furniture, lighting, wall décor, decorative accessories, jewelry storage and more.
“Emily & Meritt are true style authorities,” said Sandra Stangl, President, Pottery Barn Brands. “We’ve had so much fun exploring a new aesthetic with them. They have inspired us to look at teen design and home furnishings with a new sense of energy. PBteen is proud of the collection results, a fantastic and sophisticated look for the brand that will surely delight our customers.”
“We've always admired Pottery Barn as a great American brand, and were thrilled to collaborate with PBteen in our first foray into home,” said stylists and designers, Emily Current and Meritt Elliott. “We loved applying our unique worldview – charming Americana – to this project, and equally appreciated PBteen's inspired process and celebration of personal style.”