NLASCO, a wholly owned subsidiary of Hilltop Holdings Inc. (NYSE: HTH), announced today that the company changed its name to National Lloyds Corporation. This change is part of National Lloyds Corporation’s overall rebranding efforts that include redesigned logos for the company and its subsidiaries, as well as a new National Lloyds corporate website.
National Lloyds Corporation, an insurance holding company with origins dating to 1948 and based in Waco, Texas, is a niche property and casualty underwriter that is a leader in underserved markets in Texas and other Southern states. National Lloyds Corporation specializes in writing fire and homeowners insurance policies for low-value dwellings and manufactured homes. Policies are sold via independent agents through the Company’s two wholly owned subsidiaries: National Lloyds Insurance Company and American Summit Insurance Company.
“We have a large network of independent agents who market our insurance policies to their customers,” said Darren Parmenter, chief operating officer of National Lloyds Corporation. “We are excited to be able to support them with a professional, more sophisticated brand.”
The new name and redesigned logos are effective immediately. Agents can expect to see these changes on forthcoming forms and other materials. The new National Lloyds corporate website is expected to launch in the fourth quarter of 2013.
To view the new National Lloyds Corporation, National Lloyds Insurance Company and American Summit Insurance Company logos, please visit
About Hilltop Holdings Inc.
Hilltop Holdings is a Dallas-based financial holding company. Through its wholly owned subsidiary, PlainsCapital Corporation, a regional commercial banking franchise, it has three operating subsidiaries: PlainsCapital Bank, PrimeLending, and First Southwest. Through Hilltop Holdings’ other wholly owned subsidiary, National Lloyds Corporation, it provides property and casualty insurance through two insurance companies, National Lloyds Insurance Company and American Summit Insurance Company. At June 30, 2013, Hilltop employed approximately 4,000 people and operated approximately 350 locations in 43 states. Hilltop's common stock is listed on the New York Stock Exchange under the symbol "HTH." Find more information at