, Sept. 17, 2013 /PRNewswire/ -- This Fall, more than 350
Fairfield Inn & Suites
are preparing to extend their hospitality and "Spirit To Serve" to families in need of affordable housing through Habitat for Humanity. To celebrate the brand's 18-year relationship with the non-profit organization, Fairfield Inn & Suites has also launched its
Design for Habitat Facebook application
, which will culminate in a brand donation of up to
"For nearly two decades, we have worked with Habitat for Humanity affiliates to give back to the hundreds of communities that have supported the Fairfield brand over the years," said
, vice president and global brand manager, Fairfield Inn & Suites. "This year, we are proudly carrying on our tradition of hospitality and service through our new Facebook application, which is designed to engage even more people in supporting this great cause."
Aiming to nearly double participation from last year, the brand will support local Habitat for Humanity affiliates through volunteering and fundraising activities. Beginning
, Fairfield Inn & Suites associates, owners, franchisees, and guests will volunteer throughout the month to support Fairfield's Rally to Serve
program by participating in local Habitat for Humanity builds and other various volunteer activities to create safe and affordable housing in partnership with low-income families.
Fairfield Inn & Suites' Design for Habitat Facebook app
allows people to creatively build virtual homes and customize them with elements, such as landscaping and house colors. From now until
November 30, 2013
, Fairfield Inn & Suites will donate
for each virtual house built, per consumer per day, with a minimum donation of
and a maximum donation of
guaranteed. The application includes a "heat map" that indicates which regions across
are recording the most donations.
In addition to sponsoring and building homes, Fairfield Inn & Suites associates will continue to participate in fundraising activities that support Habitat for Humanity's home-building efforts, including volunteering at Habitat ReStores, providing meals for volunteers and hosting events that provide opportunities for donations to local Habitat affiliates.