Cvent (NYSE: CVT), a leading cloud-based enterprise event management platform, announced today that its event planning blog has been named the 2013 Content Marketing award winner for best overall corporate blog by the Content Marketing Institute. Cvent's event planning blog provides meeting planners with a wealth of information on successfully planning corporate events, with articles on the latest in food and beverage trends, to guidance on suitable destinations and locations for groups.
Cvent’s event planning blog was also selected as one of six finalists, and the only non-agency finalist, for the category of overall content marketing award – program of the year, alongside notable content marketing programs such as Porsche’s Christophorus magazine, Four Seasons’ digital magazine and Google Think Insights. The finalists were recognized at Content Marketing World 2013 on Sept. 11, 2013, in Cleveland, Ohio.
“We are honored to be recognized for our thought leadership and content marketing efforts,” said Eric Eden, vice president of marketing at Cvent. “Our blog has become a go-to resource for event planners because of the careful thought we put into developing content that meeting planners really care about—increasing event attendance, reducing costs, and measuring the success of events. But we also make sure to include articles on what makes meetings fun and engaging, such as featuring unusual destinations, and using social media and cool mobile apps.”
Cvent has published over 5,440 posts on its blog from employees, industry influencers, and leaders in the meetings & events industry. Cvent highlights the best blog posts in its email newsletter that is distributed to over 120,000 planners monthly.The Content Marketing Awards program was launched originally in 2004 as the Magnum Opus Awards. Since 2011 they have been conducted jointly by the Content Marketing Institute and independent content marketing agency McMURRY/TMG. Past winners of the Content Marketing Award include distinguished brands such as American Cancer Society, Costco, Edward Jones, Lexus, The Home Depot, The Walt Disney Company and Wells Fargo.