This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Cramer's Action Alerts PLUS - See his portfolio and get alerts BEFORE every trade. Learn more NOW!

FLOOME Is A Universal Smartphone Accessory That Provides Users With Accurate And Reliable Blood-alcohol Readings. (Photo: Business Wire)

FLOOME, a universal smartphone accessory that provides users with accurate and reliable blood-alcohol readings has joined the ranks of some of the most promising hardware innovations as a Proto Labs (NYSE:PRLB) Cool Idea! Award recipient.

FLOOME is a universal smartphone accessory that provides users with accurate and reliable blood-alco ...

FLOOME is a universal smartphone accessory that provides users with accurate and reliable blood-alcohol readings. (Photo: Business Wire)

Proto Labs launched the Cool Idea! Award in 2011, which gives a total of $250,000 each year to entrepreneurs developing new products in the United States and Europe. Unlike other product awards that recognize products after they’re in mass production and on store shelves, the Cool Idea! Award is meant to help cool ideas come to life. Proto Labs provided the FLOOME’s co-founders, Marco Barbetta and Fabio Penzo of Italian company 2045Tech, with tooling and a subsequent first production run of injection molded parts.

“FLOOME is the first, reliable smartphone breathalyzer,” says Barbetta. By blowing into the device while it is connected to a smartphone audio jack, the users Blood Alcohol Concentration (BAC) is measured. FLOOME employs a patent-pending technology that matches a vortex whistle with the fuel cell ethanol sensor that is widely used by law enforcement breathalyzers. The collected data is sent over audio frequencies to the corresponding app where the user can view their BAC, get an estimate of when they will reach the legal limit to drive based on their test results and body characteristics, set an alarm to take a new test, view a graph of previous results, or call a nearby taxi.

For 2045Tech, the casing design for FLOOME was as important to its overall functionality as the technology inside it. “After many sketches and prototypes, we came up with a really unique, eye-catching shape; its smooth edges and lightness also make it easy to carry around,” says Barbetta.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 18,203.37 -85.26 -0.47%
S&P 500 2,107.78 -9.61 -0.45%
NASDAQ 4,979.9010 -28.1950 -0.56%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs