Celebrating the end of a grueling summer of NFL training camps and the start of the regular season, Gillette (NYSE: PG)
Clear Gel Deodorant
today released “
,” an all-new music video that uses the sounds of NFL players and high performance athletes training to create a one-of-a-kind musical experience. Developed in conjunction with Gillette Deodorant’s “Built for Training” program, the music video features corner backs Champ Bailey and Kayvon Webster of the Denver Broncos, running backs BenJarvus Green-Ellis and Giovani Bernard of the Cincinnati Bengals and former Notre Dame offensive guard Mike Golic, Jr., training in the gym to create a distinctive musical track.
The shoot was directed by Academy Award Winner Michel Gondry, one of the world’s most visionary music video directors, and features a track conceived by Phil Mossman, formally of critically acclaimed LCD Soundsystem. “Training Tracks” is the intersection of technology, sound and world-class athleticism, and provides an artistic take on what it really takes to train like a pro. The unique music experiment was produced at the legendary Ocean Way Studios in Hollywood, home to some of the most famous original music recordings of all time.
All five athletes participated in Gillette Deodorant’s “Built for Training” program this summer, a six-installment web series on
that looked at some of the toughest elements of NFL training camp through the eyes of hopeful rookies and their seasoned mentors. “Training Tracks” marks the conclusion of training camp and the web series, and the kickoff of an exciting new NFL season.
“Working with Gillette and top NFL players to create something that is so unique has been amazing,” said Michel Gondry. “It has been a great opportunity to work on a program that combines music, sports and cinematography.”
“If there is one thing I have learned over my time as a musician, it’s that music can be created in nearly any environment,” said Phil Mossman. “The idea of working with some of the league’s top players was exciting, and I’m thrilled to be a part of such a unique program.”