SAN FRANCISCO, Sept. 17, 2013 /PRNewswire/ -- Certain Inc., the leader in event management software, and Marketo (NASDAQ: MKTO), the leading cloud-based marketing software platform, today announced a strategic partnership that allows marketers to integrate events into the revenue cycle. This integration between the Certain and Marketo platforms enables marketers to leverage existing marketing data across all marketing channels and enhance that data with the rich attendee profiles gathered during events; better understand and target buyers; and measurably contribute to driving revenue.
Certain will become a strategic partner within Marketo's LaunchPoint ecosystem that provides complementary marketing solutions. As part of the partnership, Certain will bring to marketers an enterprise-class event management solution that fully leverages the marketing automation platform to deliver more valuable business relationships.
"Our partnership and integration with Marketo enables marketers to leverage and measure events in the same way as other marketing channels," said Peter Micciche, CEO at Certain. "Truly personalized event experiences come to life through our integrated platforms, which deliver events that are more productive for attendees and immensely more valuable for the marketers that host them."
The Marketo/Certain integration allows marketers to better understand who is attending their events, exactly where they are in the sales cycle and what needs to happen before, during and post-event to accelerate attendees' movement through the cycle. The data provides insights into attendees' various event engagements and powers personalization, enabling marketers to tailor the event experience for every attendee, from the emails they receive before the event and what they see on their online event agenda to the meetings they're invited to schedule and/or attend."Events represent one of marketing automation's last frontiers and an enormous untapped opportunity for marketers with the right tools," said Robin Bordoli, Vice President of Partner Ecosystems for Marketo. "We're pleased to have Certain as a strategic partner and look forward to a successful collaboration." Marketers are invited to learn more about Certain and its strategic partnership with Marketo. Certain will present Thursday, Sept. 19 th at Marketo's Virtual Event--The New Rules of Marketing.
- 9:45AM - 10:30AM PST – Power of Personalized Event Experience in Accelerating the Sales Cycle
- 11:15AM - 12:00PM PST – The New Trends of Offline and Online Events
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