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Skylanders Giants™ Remains Best-Selling Video Game In The U.S. And Europe Year To Date1

Stocks in this article: ATVI

Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (NASDAQ: ATVI), announced today that Skylanders Giants is the #1 best-selling console and hand-held video game year-to-date overall in dollars, including toys and accessories, in the U.S. and Europe and remains the biggest kids’ videogame launch in the last 12 months in the U.S. and Europe. 5 In its first two weeks, Skylanders Giants sold more than 500,000 Starter Packs and Portal Owner Packs globally. 2

Additionally, Skylanders figures are expected to have outsold the top action-figure properties in the U.S. and Europe for the first eight months of the year. 3 Life to date, the Skylanders ® franchise has generated more than $1.5 billion in worldwide retail sales. 4

Skylanders is the biggest video game including toys and accessories and the biggest action figure line in the industry in the U.S. and Europe so far this year. Skylanders Giants also delivered the biggest kid’s video game launch of the last 12 months 1,” said Eric Hirshberg, CEO of Activision Publishing, Inc. “We’ve accomplished this unmatched level of success by consistently delivering magic to our passionate, young fans. And the best is yet to come. With next month’s release of Skylanders SWAP Force TM , we will take this category that we’ve pioneered to a new level of innovation and creativity.”

“The Skylanders franchise continues to be one of our top selling video game properties,” said Laura Phillips, senior vice president of entertainment for Walmart U.S. “We’re excited to offer our customers an expanded assortment of Skylanders figures, accessories and more as we gear up for the launch of Skylanders SWAP Force .”

Skylanders Spyro’s Adventure ® and Skylanders Giants were developed by Toys For Bob, and Skylanders SWAP Force is being developed by Vicarious Visions. The games are rated Everyone 10+ by the ESRB. For more information, visit www.skylanders.com.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

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