This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

The New York Times Debuts First Ad Unit To Host Live Webcast Of A Times Conference

The New York Times today debuts the first interactive advertising unit on the NYTimes.com homepage to host a live Webcast of a New York Times conference.

Viewers can watch today’s “ Schools for Tomorrow” conference, which focuses on the rise of virtual higher education, live from 7:45 a.m. to 6:00 p.m. ET by clicking the video stream hosted within Bank of America’s NYTimes.com ad unit. Viewers can start, stop and revisit the live Webcast any time throughout the duration of the conference.

Bank of America is the first advertiser to host a live Webcast of a New York Times conference within its ad unit.

The New York Times, along with design and advertising agency Pickle Group, worked with Bank of America to develop the ad unit.

“We work closely with our partners to create unique experiences for our highly engaged audience on NYTimes.com,” said Meredith Kopit Levien, executive vice president, advertising, The New York Times. “This latest innovation, designed with Bank of America, brings our journalism to life with a front-row seat for viewers to experience our annual education conference, all within an ad unit.”

“It's only fitting that a discussion on the rise of virtual education is shared in a unique virtual environment,” said Meredith Verdone, enterprise marketing executive, Bank of America. “Streaming content that’s important to us by utilizing an existing advertising relationship makes sense on multiple fronts, and aligns with our business goals with The Times’s evolving ad platform.”

About The New York Times Company

The New York Times Company, a leading global, multimedia news and information company with 2012 revenues of $2.0 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, NYTimes.com, BostonGlobe.com, Boston.com and related properties. The Company’s core purpose is to enhance society by creating, collecting and distributing high-quality news and information.

This press release can be downloaded from www.nytco.com .

Copyright Business Wire 2010

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG

Markets

DOW 18,097.62 +62.69 0.35%
S&P 500 2,100.40 +19.22 0.92%
NASDAQ 4,994.6020 +62.7870 1.27%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs