The New York Times today debuts the first interactive advertising unit on the NYTimes.com homepage to host a live Webcast of a New York Times conference.
Viewers can watch today’s “ Schools for Tomorrow” conference, which focuses on the rise of virtual higher education, live from 7:45 a.m. to 6:00 p.m. ET by clicking the video stream hosted within Bank of America’s NYTimes.com ad unit. Viewers can start, stop and revisit the live Webcast any time throughout the duration of the conference.
Bank of America is the first advertiser to host a live Webcast of a New York Times conference within its ad unit.
The New York Times, along with design and advertising agency Pickle Group, worked with Bank of America to develop the ad unit.“We work closely with our partners to create unique experiences for our highly engaged audience on NYTimes.com,” said Meredith Kopit Levien, executive vice president, advertising, The New York Times. “This latest innovation, designed with Bank of America, brings our journalism to life with a front-row seat for viewers to experience our annual education conference, all within an ad unit.” “It's only fitting that a discussion on the rise of virtual education is shared in a unique virtual environment,” said Meredith Verdone, enterprise marketing executive, Bank of America. “Streaming content that’s important to us by utilizing an existing advertising relationship makes sense on multiple fronts, and aligns with our business goals with The Times’s evolving ad platform.” About The New York Times Company The New York Times Company, a leading global, multimedia news and information company with 2012 revenues of $2.0 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, NYTimes.com, BostonGlobe.com, Boston.com and related properties. The Company’s core purpose is to enhance society by creating, collecting and distributing high-quality news and information. This press release can be downloaded from www.nytco.com .
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