NEW YORK ( TheStreet) -- Microsoft (MSFT - Get Report) recently announced that it will pay at least $200 in in-store credit for an iPad trade-in. While the stipulations vary, it just goes to show that Apple (AAPL - Get Report) has such a tight grip on the tablet market, competitors are willing to pay for its customers, instead of winning them over the old-fashioned way.By offering $200, many consumers that have the older iPad models, may be willing to give Microsoft's Surface tablet a shot.
Microsoft Paying for Apple's Next Product Cycle
Check Out Our Best Services for Investors
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Model portfolio
- Stocks trading below $10
- Intraday trade alerts
More than 30 investing pros with skin in the game give you actionable insight and investment ideas.