Sept. 16, 2013
, a hub for the latest marketing news and online marketing solutions, recently released an infographic that demonstrates how marketing automation software can help sales professionals improve lead nurturing. In fact, businesses that make the investment in marketing automation solutions have been proven to experience a 451 percent increase in qualified leads.
With multichannel marketing growing in popularity, it is more important than ever for sales teams to be available on many different touchpoints for potential customers. The infographic shows how marketing automation can create better lines of communication by integrating with email marketing, social media platforms and marketing analytics. Being able to trigger personal, customized messages for certain interactions with clients can go a long way in building relationships and leads.
Forming strong bonds with customers has become imperative as the infographic revealed the average length of the sales cycle has increased by 22 percent over the past five years. Business buyers are taking more time to decide on the right firm's offerings. By using marketing automation software to constantly communicate with clients, sales teams can stay close to leads and show them they have their best interests at heart. However, companies can also use marketing automation to speed up lead conversion. Eighty-one percent of top companies stated "wanting to close sales faster" is their reason investing in the innovative software.
"Automating lead nurturing is still a new concept to many marketers," said
, managing editor for
. "Today's software options make it easier to develop and implement a strategy that keeps your brand top of mind, no matter how long the sales cycle. Our infographic demonstrates the return on investment sales managers and marketing executives can see when arming their teams with these powerful solutions."
Marketing automation software will not only trigger tailored emails to leads, but will also measure the success of these messages. Wasting marketing budgets could make lead conversion even more difficult. Understanding what emails are most effective can give marketers an opportunity to optimize their campaigns. The monetary savings are apparent when using marketing automation, with the infographic portraying how lead nurturing can be much improved. Businesses that invest in these innovations can see 50 percent more sales-ready leads at a 33 percent lower cost.