This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Marketing Weekly Infographic Reveals The True Benefits Of Marketing Automation

CHICAGO, Sept. 16, 2013 /PRNewswire/ --  Marketing Weekly, a hub for the latest marketing news and online marketing solutions, recently released an infographic that demonstrates how marketing automation software can help sales professionals improve lead nurturing. In fact, businesses that make the investment in marketing automation solutions have been proven to experience a 451 percent increase in qualified leads.

(Photo: http://photos.prnewswire.com/prnh/20130916/NE80270-INFO)

With multichannel marketing growing in popularity, it is more important than ever for sales teams to be available on many different touchpoints for potential customers. The infographic shows how marketing automation can create better lines of communication by integrating with email marketing, social media platforms and marketing analytics. Being able to trigger personal, customized messages for certain interactions with clients can go a long way in building relationships and leads.

Forming strong bonds with customers has become imperative as the infographic revealed the average length of the sales cycle has increased by 22 percent over the past five years. Business buyers are taking more time to decide on the right firm's offerings. By using marketing automation software to constantly communicate with clients, sales teams can stay close to leads and show them they have their best interests at heart. However, companies can also use marketing automation to speed up lead conversion. Eighty-one percent of top companies stated "wanting to close sales faster" is their reason investing in the innovative software.

"Automating lead nurturing is still a new concept to many marketers," said Nancy Simeone, managing editor for Marketing Weekly. "Today's software options make it easier to develop and implement a strategy that keeps your brand top of mind, no matter how long the sales cycle. Our infographic demonstrates the return on investment sales managers and marketing executives can see when arming their teams with these powerful solutions."

Marketing automation software will not only trigger tailored emails to leads, but will also measure the success of these messages. Wasting marketing budgets could make lead conversion even more difficult. Understanding what emails are most effective can give marketers an opportunity to optimize their campaigns. The monetary savings are apparent when using marketing automation, with the infographic portraying how lead nurturing can be much improved. Businesses that invest in these innovations can see 50 percent more sales-ready leads at a 33 percent lower cost.

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 17,212.74 -67.00 -0.39%
S&P 500 1,998.49 -11.91 -0.59%
NASDAQ 4,535.3220 -44.4670 -0.97%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs