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Bing.com And FOX News Team Up To Bring Real-time Online Polling To Nightly News; Bing Pulse Featured On "Special Report With Bret Baier"

Stocks in this article: MSFT

REDMOND, Wash., Sept. 16, 2013 /PRNewswire/ -- Bing.com and FOX News Channel (FNC) are teaming up on the Bing Pulse online voting tool, enabling viewers to share their opinions and reactions to news commentary in real time online at http://Bing.com/politics. With the new feature, viewers will have the opportunity to interact with the panel segment on FNC's "Special Report with Bret Baier" (weeknights at 6 p.m. ET) to offer their feedback instantaneously.

(Logo: http://photos.prnewswire.com/prnh/20000822/MSFTLOGO)

"This is a first for evening news," said Josh Gottheimer, general manager of Strategic and Special Projects at Microsoft Corp. "With the Bing Pulse, viewers get a seat at the table to weigh in on the discussion. It's the perfect marriage of the Internet, Bing's big data technology and television news programming."

Earlier this year, Bing and FNC debuted the Bing Pulse as part of the network's coverage of the 2013 State of the Union address. The breakthrough Bing Pulse recorded the largest live online poll in history, garnering 12.9 million votes during President Obama's live address. Real-time results from the tool were shown on the network and available at http://Bing.com/politics.

How it works

The Bing Pulse allows people to join the conversation by "voting" every five seconds on their reactions to the content they are watching during the panel's discussions. Viewers simply go to http://Bing.com/politics from a computer, tablet or mobile device to connect with the conversation. Unlike typical polls, the Bing Pulse allows people to self-identify as male or female and register their party affiliation. The Bing Pulse enables Americans to track and share opinions on the top issues of the day. As the panel discussion progresses on the program, viewers have five choices to characterize how they are feeling about the discussion: strongly agree, somewhat agree, neutral, somewhat disagree and strongly disagree.

The live count of the number of "pulses," or votes, is shown as a line graph of how users react to language and issues throughout the discussion that is visible on-screen. In addition to measuring the sentiment of the audience about the conversation, the Bing Pulse also provides an intensity score, which highlights the moments on the panel segment when the greatest number of viewers voted at the same time.

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