MasterCard announced today that the company has reached its goal of raising $4 million for Stand Up To Cancer ® (SU2C) through the Dig In & Do Good campaign. MasterCard will present the fundraising contribution to SU2C on-field during the 2013 World Series. Through the program, which launched at the MLB All-Star Game in July, MasterCard made a one cent donation to SU2C when cardholders spent $10 or more for a meal using their MasterCard cards, up to $4 million (U.S.).
“We’re proving that every penny counts in the fight against cancer and thanks to our generous cardholders we’ve raised more than $16 million to date for this very important cause,” said MasterCard Group Executive of U.S. Market Development Craig Vosburg. “ Dig In & Do Good is a great example of how we’re working to build programs that help our cardholders, issuers and merchant partners come together to stand up for a cause that is personal for so many of us. It’s a simple program with a significant outcome.”
“The Dig In & Do Good program proves that when we come together – companies, consumers and ambassadors – we can make an impact against this awful disease that will directly affect one in two men and one in three women in their lifetimes,” said Stand Up To Cancer co-founder Sue Schwartz. “We couldn’t carry out our mission to accelerate the pace of research and deliver new treatments quickly without the support we receive from consumers and collaborators like MasterCard and MLB. It’s a cause that unites us all.”
“With millions of cardholders who are as vast and varied as the card programs we deliver we knew we needed to build a program that is simple to engage in and drives meaningful impact for a cause people are passionate about,” said Group Executive, U.S. Marketing, Cheryl Guerin. “We’re now three years in to our engagement with Stand Up To Cancer and every time we wrap an initiative like this we are astonished at the outpouring of support from our cardholders, issuers and restaurant industry partners.”