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TheStreet Open House

Qubit Launches Behavioral Attribution API To Simplify Integration With Business Intelligence And Understanding Of Customers On Daily Basis

Today, Customer Experience Management (CXM) leader Qubit opened up its proprietary behavioral attribution platform to data visualization solutions for an integrated approach in advanced analysis, reporting and data visualization. Piloted with Tableau Software, the API allows retailers and marketers, working alongside the extensive range of targeting criteria that Qubit solutions enable, to now better see and understand their customers and data.

Providing automated powerful daily reporting and analytic visualizations on large data volumes and diverse data types, Qubit’s Behavioral Attribution API allows marketers to upload and unite data through business intelligence, including offline data, to make visual, easy to understand connections of online-to-offline conversion paths.

“We’re not only easily and more efficiently connecting consumer data through the API, we’re also now increasing the analytical maturity of our clients by demonstrating the benefits of merging online behavior data with additional customer data sources in a simple, easy-to-digest format,” said Graham Cooke, CEO of Qubit. “Providing complete 360-degree insight into consumer behavior on a daily basis will better enable marketers and retailers alike to react to customer behavior and faster implement promotions and offers that more quickly translate into conversion.”

Qubit has a rich heritage in helping marketers and retailers unify the view of their desired consumer audiences through a variety of technologies including Conversion Optimization and Tag Management.

Since 2010, Qubit customers have grown their success rates to an average 20% incremental increase in conversion rates with their own customers.

“We are seeing a growing need for self-reliance and agile business analytics. Our integration with Qubit makes it easier for retailers and marketers to unite data from disparate sources more effectively helping users understand and respond quickly to customer demands, behavior and new opportunities that present themselves in the market.” said Jonathan Honey OEM manager for Tableau EMEA.

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