This October, GRAMMY
winner Kelly Clarkson will team up with Green Mountain Coffee® to celebrate Fair Trade Month through “
Great Coffee, Good Vibes, Choose Fair Trade
,” an integrated awareness campaign designed to educate and inspire people to purchase Fair Trade Certified™ products. As part of the campaign, Clarkson visited a coffee farm in Peru – one of the countries where Green Mountain Coffee Roasters Inc. (GMCR) purchases Fair Trade Certified™ coffee – to experience firsthand the positive impact Fair Trade can have on coffee-farming communities.
Kelly Clarkson travels to Peru with Green Mountain Coffee(R) to learn about Fair Trade Certified(TM) coffee firsthand (Photo: Business Wire)
Clarkson will share her experience with fans through the “Great Coffee, Good Vibes, Choose Fair Trade” campaign by way of
, Facebook, retail activations, digital advertising and more. The campaign will also include an exclusive, live Clarkson concert webcast on Facebook on October 10, 2013 at 8:30 p.m., EST. Fans will be offered the chance to win a trip to New York to attend Clarkson’s concert live, through
While in Peru, Clarkson met with farmers who help produce Fair Trade Certified™ Green Mountain Coffee varieties, toured a farm and performed an intimate concert for farmers and their families. By visiting
, people can get an exclusive look at Clarkson’s trip to Peru with the Green Mountain Coffee® team, including personal video and photos from her time in the coffee-farming community.
“Visiting the coffee farms and meeting farmers and their families was an incredible, eye-opening experience,” said Clarkson, musician and spokesperson for Green Mountain Coffee® brand. “Thanks to Fair Trade, coffee farmers have the chance to improve life in their communities, access health care and improve their children’s educational opportunities. I personally witnessed the effect buying Fair Trade coffee has in these communities, and I’m honored to use my voice to help spread the word!”