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Lands' End Launches Its 'Made To Work' Campaign, Proving Both Its No Iron Pinpoint Shirt - And The Men Who Wear It - Are Strongly Suited To Get The Job Done

Stocks in this article: SHLD

"I was extremely excited to be selected to join in the Lands' End 'Made to Work' campaign," said interior designer Reed Woodson, founder of Beedus & Jardin, an interior design firm that offers sustainable building services. "When I was told the reason Lands' End wanted to work with me on the campaign was because our businesses share the same principles – quality, value and service – it seemed like a natural fit, one that I was eager to be a part of."

Woodson is joined by Joe Branch, a sports marketer and professor who is active in the nonprofit UWANTGAME, a mentoring program for high school athletes; and Justin Talt, a Los Angeles-based filmmaker and founder of Indie Film Folio, a company that helps aspiring filmmakers around the country get their projects off the ground, as the three real-life men featured in the campaign. 

A Shirt That's Heads Above OthersIt's hard to make a good thing even better, but that's just what Lands' End has done to its Men's No Iron Pinpoint Shirt:

  • Woven with an ultra-fine yarn, the pinpoint shirt is smoother and stronger than ever, thanks to Supima ® cotton.  Supima is created from the top 3% of U.S.-grown cotton and its longer, stronger fibers make the shirt softer and more durable than ever before. 
  • Adding a no-iron finish ensures the shirt keeps that "just-pressed" look all day long. 
  • Wicking and stain release properties give the shirt a technical edge that will keep real working men cool and clean during long days at the office.
  • All Lands' End shirts feature a single-needle seam, which takes extra time in construction but helps make seams lie flatter and avoids unsightly "puckering." 
  • Lands' End guarantees quality at a great value for all their products, and the Men's No Iron Pinpoint Shirt is no different:
  • Every man has a different dress shirt preference that matches his style.  With traditional, tailored and slim fit options in a buttondown, straight or spread collar, this shirt is available in nearly 50 possible combinations, creating a custom shirt-buying experience without paying custom prices. 
  • No matter what shirt men pick, caring for it has never been easier – this no-iron shirt is guaranteed to hold up through 30 wash cycles.

The No Iron Pinpoint Shirt retails for $54-$64.

About Lands' End

Lands' End ® is a classic American lifestyle brand with a passion for quality, legendary service, real value and a simple two-word promise to stand behind everything it sells: Guaranteed. Period. ® Lands' End delivers timeless style for Men, Women, Kids and the Home at landsend.com, 1-800-800-5800, the Lands' End Shops at Sears and around the world. Lands' End is a proud member of the Sears Holdings Corporation (NASDAQ: SHLD).

URL: www.landsend.com www.landsend.com/newsroom

Video with caption: "Lands' End Launches It's 'Made To Work' Campaign, Proving Both its No Iron Pinpoint Shirt - And The Men Who Wear It - Are Strongly Suited To Get The Job Done". Video available at:  http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/FX-CG80308-20130916-01.mp4

SOURCE Lands' End

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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