This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Cramer's Action Alerts PLUS - See his portfolio and get alerts BEFORE every trade. Learn more NOW!

Sprint to 'One Up' the Competition

NEW YORK ( TheStreet) -- Sprint (S) is reportedly ready to "one up" the competition and offer its customers an early upgrade plan of its own. But Sprint's "One-Up" plan carries an important distinction.

According to a CNet report Sprint's new plan will be similar in many ways to T-Mobile's (TMUS - Get Report), AT&T's  (T - Get Report) and Verizon's (VZ - Get Report) "easy payment" scheme. Sprint will ask for no money down and will allow customers to pay the balance of the phone's (or tablet's) cost in 24 monthly payments. After one year, One Up customers will be allowed to trade-in their phone for a new device.



For example a phone that costs $650 would be paid off in 23 payments of $27 ($621) and a final monthly payment of $56 ($27 plus the $29 balance). If customers leave the program completely they would be responsible for paying the balance of the phone cost in the next month.

But here's how the Sprint plan differs from the others: when you agree to the deal you're also signed-up for a Sprint "Unlimited, My Way" or All-in-One" service plan which will be discounted $15 per month for One Up customers. These plans allow for unlimited voice calling, texting and data.

Sprint shares were retreating 0.11% to $22.78 at 10:21 am in New York.

T- Mobile announced service plan discounts when it became the first carrier to offer device upgrade deals back in July. AT&T's and Verizon's plans followed but do not offer service discounts. Under Sprint's One Up plan unlimited everything drops from $80 to $65 each month. That's $5 less that T-Mobile charges in their "Jump" plan.

Existing Sprint customers whose contracts are at least a year old could also be eligible to trade-in their phones for the One Up plan. Sprint pre-paid customers will not be offered this deal.

Sprint will reportedly launching the One Up program this week.

-- Written by Gary Krakow in New York.

To submit a news tip, send an email to tips@thestreet.com.

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG
VZ $49.37 0.35%
S $4.77 -3.83%
TMUS $32.48 0.90%
T $34.50 0.85%
AAPL $130.42 1.26%

Markets

DOW 18,214.42 -10.15 -0.06%
S&P 500 2,110.74 -3.12 -0.15%
NASDAQ 4,987.89 +20.7530 0.42%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs